Mexico Boosts Stagnant LatAm Pay TV Market

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by @todotvnews the 20/03/2017
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A new report by Digital TV Research says Mexico became the region's biggest pay TV market in 2016, surpassing Brazil, and forecasts mild growth in LatAm pay TV subs for the next 5 years.

Latin America ended 2016 with 72.96 million pay TV homes, a number that marked a 31 million increase from 2010.
 
Digital TV Research's new report, Latin America Pay TV Forecasts, also forecasts further increase for the next five years, indicating there will be 83.47 million pay TV homes in Latin America by 2022.
 
The report indicates that as a counterweight to Brazil's decreasing numbers, Mexico has become the main promotor of the region's pay TV industry, as well as the market with the most pay TV subscriptions in Latin America. 
 
In fact, Mexico ended 2016 with 21 million pay TV homes, surpassing the 18.79 million registered by Digital TV Research in Brazil.
 
 
Mexico has benefitted from strong adoption of prepaid satellite TV, says the report, and predicts that over the next five years Mexico will strengthen its position, taking 30% of the region's pay TV subs by 2022, with Brazil accounting for 25%.
 
In terms of revenue, Digital TV Research predicts pay TV revenues will grow by only 7.7%, which translates to US$ 1.4 billion, between 2016 and 2022, to reach US$ 19.87 billion.
 
Brazil will continue to be the region that generates the highest revenues, with US$ 6.9 billion in 2022, more than twice the US$ 3.2 Mexico will generate. Argentina will generate US$ 2.2 billion.
 
The explanation is that pay TV is cheaper in Mexico than in Brazil.
 
Lastly, the report indicates that Directv/Sky is the group with the most subscribers in Latin America, with 20.49 million, followed by América Móvil with 14.61 million.
 
They account for almost half of the region's subscribers.
 
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