Miguel Vives to Lead Marketing for Disney’s Consumer Products in LatAm

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by @todotvnews the 12/09/2018
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The executive will work alongside all of The Walt Disney Company’s divisions to promote the consumer products business in Latin America, reporting directly to the division’s leader, Ken Potrock.

Experienced executive Miguel Vives has been named a leader of Disney’s Consumer Product Marketing for The Walt Disney Company Latin America.
 
In his new role, Vives will work synergistically with all divisions of The Walt Disney Company to promote the Consumer Products business in Latin America.
 
Will report to Ken Potrock, President of Disney Consumer Products Marketing.
 
"I am excited about Miguel's role as a leader in the Latin American region within our international structure, as he has demonstrated his ability to promote strategic communication with great responsibility and encouraging cross-collaboration to position ourselves better in driving growth within our global organization," said Ken Potrock, President of Disney Consumer Products Marketing at Disney.
 
"Miguel has been a Disney member for a long time, with proven records in his career. He is a versatile executive with unique leadership and remarkable business skills. I am grateful to have Miguel leading the activities related to consumer products in our new structure in Latin America and I look forward to working with him in all the businesses within The Walt Disney Company," added Diego Lerner, President of The Walt Disney Company Latin America.
 
Vives has worked as Country Manager at The Walt Disney Company Brazil, where he was responsible for Disney’s business in the country.
 
He previously worked as VP of Retail Sales, Sales and Licenses at The Walt Disney Company Mexico. He began his professional career at Disney in 1997, as Sales Manager, Home Entertainment, for The Walt Disney Company.
 
In addition to his new role, Vives will temporarily run The Walt Disney Company Brazil until he’s replaced by the new Country Manager.
 
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