What better proof of a product's notable potential than to have it renewed ahead of its premiere
? Weeks before teen series Heidi, Bienvenida a Casa
made its debut on Nickelodeon Latin America on March 13, Mondo TV made the decision to develop an additional two seasons.
"Our most important deal of 2017 so far is the one we signed with Alianzas Producciones to co-produce two more seasons of our teen fiction based on Heidi," said María Bonaria Fois, general manager of Mondo TV Iberoamérica.
María Bonaria Fois
"We are very happy and proud to have reached a deal with such an important partner for a product that has so much international potential," she added.
Written by Marcela Critterio, the teen series presents a modern adaptation of the traditional story, with a fresh new approach and narrative.
The two new installments will feature 60, 45-minute episodes each, for a total of 120 new episodes. In addition, it will be a cross-media project, whose main goal, as Bonaria Fois explained, "will be to increase the brand's recognition through additional products, like digital campaigns, special events, concerts, videos and more."
Heidi, Bienvenida a Casa will be distributed in Latin America through Mondo TV's local partners, like Smilehood in Argentina, Uruguay, Paraguay and Bolivia; and Agosin in Chile and Peru.
A SOLID BET. Heidi, Bienvenida a Casa is just one of many successful kids' titles Mondo TV now has in its catalog, proving the distributor has been able to make a name for itself in the kids' content arena in a short time.
"We continue to develop our business with the production of series for kids and teens, something that's new for the Mondo TV group, to answer the growing demand for content in the genre, and follow up on the incredible interest garnered by the first season of Heidi," the executive explained.
This way, along with Heidi, Bienvenida a Casa, Mondo TV is arriving at Miptv with a full slate of kids' titles, starting with YooHoo & Friends 3D, a co-production between Mondo TV and Aurora World Corp. "There has already been great interest from broadcasters in this series, boosted by the more than 80 million YooHoo & Friends plushies sold since the toy line's international launch in 2007."
Yoohoo & Friends
The company is also presenting Invention Story, a co-production with York Animation, which is currently in development and will make its debut in 2018. The animation features a smart fox who creates a new invention in each episode; something related to kids' daily lives.
"By following the fox in its efforts to create new inventions, our young audience will discover many secrets in science and its principles," she said.
The catalog is completed by Sissi The Young Empress, whose 26 new episodes will premiere in mid-2017; Cuby Zoo, another promising co-production by Mondo TV and Aurora; Treasure Island; Nori Rollercoaster Boy; and Adventures in Duckport.
"Our goal is to maintain a solid position as distributors of Mondo TV's rich catalog of animations and especially become stronger as original content producers," the executive explained, adding it's all about finding the right partners to do so.
Sissi The Young Empress
"We believe it's important to find the perfect co-production partners, because this shortens the development times and costs," she said. "We want to focus on Latin America in the near future. Argentina is a key market, as well as Brazil and Mexico. We have many projects in development and are very excited to be announcing them soon," she concluded.