The much-anticipated alliance between Netflix and Movistar+, announced last May, is now a fact in Spain, as both companies held an official presentation at the headquarters of Telefonica in Madrid.
The announcement was made by María Jesús Almazor, representing Telefónica España, and María Ferreras, VP Business Development at Netflix for Europe, the Middle East and Africa, along with Sergio Oslé, president of Movistar.
As from December 11, they informed, users of the Fusión Total Plus, Total and Selección subscription plans will have access to new products including Netflix in HD or UHD. These plans also include 1 GB for every existing mobile line with unlimited data and an additional mobile line.
Furthermore, existing Movistar clients will be able to access Netflix for a 3-month free trial. New subscribers to the Fusión Total Plus X2 plan will also have a special 3-month trial including football, sports, series, films and Netflix for €85 a month. These promotional packages do not imply commitment to a permanent subscription, and Netflix contents can be accessed through the Movistar decoder.
“It is a very interesting deal for both parties. As from tomorrow, December 11, users will be able to access Netflix contents directly through our user interface and have Netflix integrated with the rest of our contents,” explained Sergio Oslé, President of Movistar+, to ttvnews.
Regarding the technical details, Oslé explained: “What we have always sought, at Netflix and Movistar, is to make things easier for our users. Those who already use Netflix and now want it integrated with Movistar will see how easy it is to do it through our decoder. They don’t need to change their password or anything.”
“And those users who would like to add Netflix through our service will also find out how simple it is. They will have access to some Netflix content through our Movistar interface, and if they like what they see they have subscriptions plans with special benefits that allow them full access to Netflix and Movistar+ contents.”
Oslé also confirmed to ttvnews the coproduction alliance with AMC, revealed days ago by Spanish media outlets but not yet made official by Movistar+.
“This year we have aimed at coproduction with international partners. In fact, we have already made progress with some of them, such as Vivendi, through Studiocanal, with whom we have worked on several projects such as Instinto, the series starring Mario Casas that will premiere next year. And so is the case with AMC. We are currently looking at a very interesting project with them and our idea is to continue working together. We are also about to close a deal with a major American company that we hope to announce soon,” he said.
“It is very important for us to work with international partners in content production because they provide a perspective beyond the Hispanic as well as being a guarantee when it comes to distributing our content. So it is a path we are willing to follow.”
Success in LatAm
The exec highlighted the great performance of their original production in Latin America, well beyond his expectations.
“From the point of view of original production, we are very happy with the impact that the Movistar+ series have had in Latin America. These series are part of a channel for Latin America called Movistar Series, which has arrived to virtually every country through a gradual release.
“The response is overwhelming and quite surprising for us. The reported number of views is very positive. It consistently ranks among the Top 3 or Top 5 channels in every country where it was released. I think this success is in line with the global acclaim of Spanish-language fiction. Latin America has shown a great interest for some of contents that we initially deemed to be too local,” said Oslé.