As new digital players continue to change the media landscape, it’s becoming increasingly difficult for traditional pay TV and DTH broadcasters to compete and actively engage new viewers and subscribers.
“Industry executives are anticipating a fierce battle for a growing, converged and digitally transformed TV and video market,” said Simon Trudelle, Senior Director of Product Marketing at Nagra.
“With challenges coming from new entrants and existing players, pirates and subscribers changing their behaviors, it’s also clear that it has never been so important to understand new consumer expectations, anticipate future needs and -in a single word- innovate,” he added.
To aid with this need for innovation, the company is present at the 2018 edition of the IBC Show in Amsterdam, with an array of products and solutions investments, as well as roadmaps to address the new market realities.
The company will be presenting its cloud-driven packaged user experience solutions, like OpenTV Signature Edition, an advanced-level OTT content delivery platform offering a multi-journey viewer experience across all screens and supporting Android TV, and Cponax GO Live, an entry-level multiscreen linear TV streaming solution.
On the content value protection side, Nagra is introducing NexGuard QuickMark, its latest watermarking solution for OTT content delivery, integrated into the NAGRA anti-piracy solutions.
Finally, to support providers as they engage in a complex digital transformation path, NAGRA Insight offers a cloud-based data analytics and AI platform to help drive business performance.
“Through these three main product groups, we address the product, technology platform and operating model priorities that service provider need to master to stay successful going forward”, the executive said.
Trudelle also highlighted how important it is for broadcasters and industry players to become “smartly digital” in today’s world, and how Nagra is helping them do so.
“To grow and thrive, service providers must become ‘smartly digital’ by embracing cloudification, actively claiming the aggregation role and leveraging data-driven principles to define and evolve their consumer propositions,” he explained.
“Under ‘Smart Business Operations’, we showcase cloud-based and ‘as-a-service’ technologies and business models to simplify, personalize and improve a service provider’s pay TV business,” he added.
These services include the NAGRA Insight; NAGRA cloud.SSP, the unified security services platform offering CAS and M-DRM solutions delivered from the AWS cloud; and Media Asset Management with the DVnor Organizer, a platform that simplifies cloud-based content workflows to address the challenges service providers face with costs, complexity and video quality.
“Change is the one constant in the global pay TV industry, driven by numerous pressures from competitors, pirates and subscribers, making it challenging for service providers and content owners to maintain revenue growth,” he said.
“It has never been more important to understand new consumer expectations, anticipate future needs and innovate, and our research reflects the way pay TV service providers around the world are taking the necessary steps to strengthen and grow their product and service portfolios,” he concluded.