Solutions Research Group's (SRG) annual survey of "Must Keep" TV brands revealed, for the 10th year in a row, the most important networks for US viewers.
This day and age, it makes more sense to talk about "platforms" or "brands", and not networks. Of a list of 77 brands (which include broadcast and pay TV networks, and streaming services), those polled had to identify which are the brands they couldn't live without, if they could only have a limited number.
And this year, the importance of SVOD services was made clear. Netflix, Amazon Prime and Hulu were included for the first time in the poll, and the results were clear as day: for the first time in a decade, ABC, CBS, FOX and NBC weren't the top four brands.
Who was responsible for the change? Unsurprisingly, Netflix. The streaming giant made its debut in fourth place in the ranking, debunking FOX to fifth place.
Up next, the most relevant findings from SRG's poll:
The new Top 15
This is what the first 15 positions in the ranking look like now and the changes in the list from last year:
Streaming Platforms' Great Debut
Netflix, Amazon Prime Video and Hulu's first time in SRG's ranking couldn't have gone better, making their way into the top 25 brands: Netflix ranked fourth, Amazon fourteenth and Hulu 22nd.
And, when asking solely millennials (18-34), the performance was even better: Netflix reigned supreme at number one, Hulu ranked 9th and Amazon Prime Video ranked 11th.
Broadcast TV's Downfall
While they are still the most popular, broadcast TV networks are losing their shine among US viewers.
According to SRG, in 2017 72% of people polled included at least one of the big four on their list of "must keep" TV, while in 2007 that number was 83%.
And the decrease is even greater among younger viewers: this year, only 62% of them included one of the broadcast networks on their list. Ten years ago, 81% did so.
ESPN Rules Among Pay TV Networks
In sixth place of the total ranking, ESPN stands as the first pay TV network chosen by US viewers, surpassing HBO and Discovery, who ranked above ESPN in 2016.
In addition, the sports network was the leading cable network for men 18 to 49 for the tenth year in a row.
New Devices Extend their Footprint
Smartphones, tablets and other connected screens are debunking traditional TV. In 2017, just 51% of homes had three or more TVs. In 2016, the number was 65%.