Aired between July 15 and September 3 of this year on the OnDirectv network and the Directv Play platform, the series Todo por el juego reached notable ratings numbers in its eight episodes on air, said Directv.
In fact, according to numbers published by Directv, the series grew the network’s prime time slot with an impressive 53% above the title that previously aired on that timeslot.
Its performance, they said, was especially good in markets as different as Uruguay and Venezuela.
Considering the month of July, the series was number one on OnDirectv and one of the 15 best titles on Directv Play.
According to Directv’s forecasts, Todo por el juego is expected to be one of the highest-rated series of all 2018 on the platform.
The series also made waves on social media. On August 8, the company organized a Facebook Live with stars Roberto Enríquez (Mariano Hidalgo) and Patricia Vico (Nuria Ballesteros), hosted by Directv Sports reporter, Alex Candal.
The initiative drew in more than 410,000 views and reached more than two million people on Directv. Women 35 to 44 were the highest demo among the viewers.
“We are delighted with fans and critics’ positive response towards Todo por el juego,” said Willard Tressel, General Manager of OnDirectv. “Our commitment is to offer quality content to our subscribers and making that content available to them wherever, whenever. And we are pleased audiences can make the most of it!”
Imagina International Sales, international sales agent for Todo por el juego, licensed the series to Sky Mexico’s network, Sky One. Kevin Marcin Pallares, manager of Sky One, said: “Todo por el juego has surpassed our expectations in terms of quality and viewers’ response.”
“Todo por el juego on Directv shows great content, unique stories and quality co-production can travel anywhere, and that’s what increasingly global and demanding viewers are expecting,” said Javier Mendez Zori, head of Content at Mediapro.
Todo por el juego is co-produced between Directv and Mediapro, based on the book El futbol no es asi, written by the president of LaLiga, Javier Tebas, with scripts by Argentine writer Eduardo Sacheri and direction by Daniel Calparsoro.