Nielsen: Linear TV Falls Again in the US

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by @todotvnews the 13/07/2017
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In its Q1 Total Audience Report, Nielsen revealed a new decrease in linear TV, as well as an increase in the time spent by viewers on mobile devices.

While it's still the most-used platform by a landslide, linear TV continues to slowly lose shine in the US, with a new decrease registered by Nielsen.
 
The news comes from Nielsen's Q1 Total Audience Report published this week, revealing linear TV consumption in the US decreased by 10 minutes during the first three months of 2017 versus the same period in 2016.
 
In total, each US viewer consumes an average of four hours and 21 minutes of linear TV a day, 10 minutes less than a year ago and two minutes less than the previous quarter.
 
The use of apps and web-surfing on smartphones, however, increased its daily average time by 20 minutes from the first quarter of 2016. Delayed TV consumption increased by a minute, to reach 34 minutes a day.
 
Even more meaningful is the growth of subscriptions to OTT services, present now in 57% of homes in the US, growing from 50% a year ago.
 
Nielsen's report also revealed a slight decrease in pay TV in the US, falling 1.4% from last year, going from 99.1 million homes to 97.8 million.
 
The report also indicates the number of US homes that only have broadcast TV has grown by almost 2 million, from 13.3 million to 15.2 million. The number of homes that only have broadband has also increased from 3.9 million to 5.3 million.
 
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