Noticias Telemundo to Launch English-Language Newscast for YouTube

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Romina Rosado, SVP of Digital Media and Emerging Business at NBCUniversal Telemundo Enterprises

by @todotvnews the 17/12/2018
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The project, which will become the first English-language newscast in the history of Noticias Telemundo, received financing from the Google News Innovation (GNI) initiative on YouTube. 

Noticias Telemundo announced on Monday the development of its first daily newscast entirely in English.

The planned newscast will be distributed exclusively via YouTube, also becoming the first Noticias Telemundo production to live outside a Telemundo-owned platform.

The Noticias Telemundo project obtained a Google News Innovation (GNI) YouTube grant, which is awarded to ventures that elevate quality journalism, evolve business models to drive sustainable growth, and empower news organizations through technological innovation.

"In today’s fast-paced world you need to reach out to your audience where it is, not where you want it to be, and US Hispanics over-index in YouTube,” said Romina Rosado, Senior Vice President of Digital Media & Emerging Business, NBCUniversal Telemundo Enterprises.

"Our goal here is for Noticias Telemundo to reinvent the ‘traditional’ broadcast news for the LatinX generation– the multicultural, multiracial, mobile, millennials in the United States," added the executive.

Median age for US Hispanic YouTube users is 27 compared to 42 for non-Hispanic Whites, according to Nielsen. In addition, US Hispanics aged 18-49 over-index in YouTube, making it an ideal platform to reach young Latinos.

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