After three intense days, Natpe Miami 2017 came to an end this Thursday, leaving behind more attendees from more diverse business branches than the year before, according to the organization.
Without revealing any official numbers, JP Bommel, GM and COO of Natpe, said during the final press conference of the event that this year a higher number of attendees was registered thanks to the presence of representatives from new sectors, as well as more international guests.
"It was a market with very exciting conferences. We expanded this year to two locations, adding the Eden Roc, so we had a vibrant market floor at the Fontainebleau, and a great atmosphere in the bar and conferences at the Eden Roc," Bommel said.
"We've seen a notable growth in attendance in all sectors, with new members from the digital world, but -and I think this is important to mention- all of our exhibitors from the traditional world were also present here."
Among the international delegations, Bommel highlighted the Chinese pavilion, as well as the Brazilian.
"The international growth is clear. This year we had a major deal with the Association of Chinese Producers, who brought 20 companies to Miami in their super stand and put together a great presentation," he said.
"We also have a pavilion of Brazilian producers, with six of their main production companies. They believe in the power of Natpe despite the country's economic troubles."
Bommel highlighted the new initiatives rolled out this year, like Natpe Music, Natpe Scripted and Natpe Station Group Summit.
"As far as the new initiatives go, we are excited to have had Natpe Music this year, because it offers us an entirely new gateway to the content, which is the music business and its symbiotic relationship with TV. We had a series of excellent keynotes. Next year we will feature them again in an even bigger way."
"It was also fantastic to have the Station Group Summit, which had great energy and activity," he continued. "It's an exciting moment to be in charge of the business."
Andy Kaplan, Chairman of the Natpe board, added that the plan now is to take the organization "to the next level" and capitalize its position as the "center of the conversation for content."
"As someone who's been doing this for a long time, I can say that the activity, the work that's been done, the attendance and the diversity in the attendees, the conversations and the quality of the speakers have never been this good. As an organization we are going through an excellent time, with JP ending his first year as head of the organization," he said.
"We are headed in the right direction and making the most of this moment and this feeling with a great number of strategic alliances, negotiations for alliances worldwide to see how to take Natpe to the next level and grow as an organization to capitalize our position as the center of the conversation about content, which was never as relevant as it is today."