Argentina's leading fiction producer and one of the most respected in Latin America, Pol-ka Producciones has over 20 years of uninterrupted business in the TV and film industry.
Among its leading productions stand the miniseries Epitafios, developed for HBO Latin America; the Argentine, Colombian, Ecuadorian and US Hispanic versions of the US format Desperate Housewives; the telenovela Valentino, el argentino; the series Signos, in co-production with Turner Latin America; the sale of the format Mujeres Asesinas to the ABC network in the US; as well as the series Violetta and Soy Luna for Disney Channel Latin America, which have garnered huge success, both in our country and overseas.
To continue with the success streak, the company is presenting Love, Divina, a co-production between Pol-ka, Televisa and Cablevisión for El Trece network in Argentina, starring Laura Esquivel and a cast of young Mexican talents, which premiered on March 13.
The series was written by Mario Schajris and its production direction was supervised by Diego Andrasnik, who recently left Pol-Ka.
With the new title, Pol-Ka and Televisa kick-start their new alliance, with Love, Divina as the first of four series to be developed over the next four years. The series will air in Mexico and the rest of Latin America through SVOD platform Blim, and Televisa's broadcast and pay TV networks, in addition to several platforms and channels in the international market.
Love, Divina airs Mondays through Fridays at 6:00pm in Argentina. And, since March 14, clients of Argentine cable operator Cablevisión can also enjoy the exclusive experience of watching the complete season on their digital platform Flow. In addition, Cablevisión HD clients will also get access to the series' 60 episodes.
The development for Love, Divina focused on new content consumption habits, featuring a "Divina" app, available for Android and iOS.
During each episode, devices where the app is installed synchronize the audio and unlock different sections and contents in real time, with a second-screen dynamic to interact with the content that's on TV.
This way, viewers can access additional information like info graphs, exclusive content developed backstage by the cast themselves, and for the first time in Argentina, they get the chance to watch the scenes on TV from different angles. In addition, users can download the content and share them on social media, following each episode.
This initiative completes the company's integral offer that sees a multiplatform distribution on TV, VOD, social media and apps.