Propagate, Formata Strike Production Deal

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Super Bonita

by @todotvnews the 08/08/2018
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US producer Propagate Content and Brazil-based Formata Produções, have signed a co-production agreement to develop content. The first, competition series Super Bonita, has already been picked up by Globosat.

US production company Propagate Content and Brazilian producer Formata Produções, announced a new alliance to develop and produce content.
 
The alliance has already began with the first co-production, Super Bonita, a new competition series that has already been acquired by Brazilian broadcaster Globosat.
 
Premiering on the GNT Network on August 8, the series is produced by Formata and focuses on the creative process of hair and make-up artists, giving viewers a behind-the-scenes look at the work that goes into creating a look.
 
Contestants work under pressure during each episode, overcoming design and logistical difficulties to create a style that will impress a panel of judges.
 
It will be hosted by actress and model Giovanna Ewbank and rap artists Karol Conka, with celebrity drag queen Lorelay Fox and makeup artist Renner Souza as judges.
 
“The show has strong digital potential and is visually rich, with competition, tension, emotion and everything else the audience looks for in a reality series,” said Daniela Busoli, CEO of Formata.
 
Cyrus Farrokh, president of international at Propagate, added: “Formata is one of the most successful production companies in Brazil and the partnership with Globosat and GNT is a powerful partnership for the first version of the series.”
 
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