*By Enrique de la Rosa, from Mexico City
Combining global audiences' demand for VOD platforms and streaming services, with the popularity of the horror genre, Snap Media and the Macabro International Horror Film Festival present Purga
, an online streaming service devoted 100% to horror films.
"Purga will satisfy a demand that was growing for a very popular genre," Ariel Tobi, CEO of Snap Media, said to ttvnews during the 16th edition of the renowned festival in Mexico City. "Horror is a genre that while it's popular on linear platforms, there wasn't a niche service available for it in Latin America that offered the specific content audiences are looking for."
Ariel Tobi, CEO of Snap TV
"Purga is the first SVOD platform for Latin America, devoted 100% to horror films," he added.
The platform is available for all of Latin America, except Brazil, a market they wish to enter in the near future. "Brazil is a strong market for the horror genre, which we want to enter in a second stage. For now, we are focusing on Mexico and the resto of Latin America," Tobi said.
Purga is available in its web version, Purga.tv, as well as on mobile through apps for iOS and Android.
As for its price, Tobi explained the goal is for it to cost "approximately what two tickets to the movies are worth in each country," which translates to around US$ 7 a month.
CONTENT SUITED TO AUDIENCES' DEMANDS
The platform will offer around 50 films at first, covering horror and its subgenres, with the goal of adding new titles every month. "We promise our users we will work with them to bring new titles monthly," the executive said.
The catalog was curated carefully by a team of experts from Macabro, led by Edna Campos; and the Acquisitions team at Snap Media.
And in today's VOD universe, where original content is becoming almost mandatory for platforms to differentiate their offer from its competitors', Tobi doesn't rule out the possibility of developing their own originals, but it's not something they're planning to for the time being.
"We understand the current battle being fought in terms of original content. You really have to have it in order to stand out," he said. "But for us, that's a plan for the future. This is our day one. We first want to have an outstanding service, focusing on offering what the audience is demanding. It's important for us to have a selection chosen by the user."
"From day one, Macabro and Purga's social media has been asking fans to make suggestions and tell us what they want to watch. All that information is filtered by Macabro and from there, it reaches Snap's Acquisition team. Our main skill at Snap is our ability to access high-quality content through our relationships with producers and distributors," Tobi explained.
Purga's main goal is "to become, together with its community of users, the biggest platform devoted to horror" in Latin America. "That is our commitment; to bet on a new type of TV," he concluded.