Following the success of Moses and the Ten Commandments and The Promised Land across Latin America, Brazilian company Record will continue betting on the Biblical genre with two new productions already in the works, in addition to The Rich and Lazarus' international launch.
"We are extremely satisfied with how Record's products are performing in the international market. We can see we were right in deciding six years ago to produce Biblical themes with the quality of the telenovelas and movies, not religious stories," Delmar Andrade, director of International Sales at Record TV, said to ttvnews.
"We have The Promised Land, which is an absolute hit, for instance in Argentina, where it even surpasses Moses and the Ten Commandments. And we are launching The Rich and Lazarus, which is already on its 50th episode in Brazil, for the international market," he added.
In regard to The Rich and Lazarus, Andrade said it's a "very beautiful" telenovela with a "strong and current" theme: the struggle between the rich and the poor. "It's a story that showcases many values."
Talking about the company's future endeavors, Andrade confirmed to ttvnews that the next Biblical telenovela to come from Record will be Apocalipsis (Apocalypse), which will start its casting process in July.
This title will be followed by another one, for which the company is evaluating 15 possible stories to determine which one to produce.
"We already have two telenovelas with epic themes from the Bible: Apocalipsis, which we will begin casting in July, and another one we don't have a name for yet. We have 15 potential stories, but we don't know which one we will do yet," Andrade explained.
The executive highlighted the high production levels that characterize Record's series and while he said they have high production costs, he said the company's main concern is presenting the audience with never-before-seen products that help build personal values.
"We are developing epic productions and offering the audience in the international market telenovelas that have stories, action and all the ingredients that make a good telenovela," he said.
Aired almost all over Latin America and US Hispanic, Record's biblical telenovelas have also grown in Africa, Poland, Portugal and even Japan.