What first started out as simple rumors, then tangible plans and later a promotional campaign, is now a reality: Sky's OTT is now available in Spain.
In an event hosted in Madrid on Monday, September 11, Sky announced its TV streaming service will be available for 10 euros a month and a hybrid offer, which combines VOD content and live networks.
Spain becomes the first country without any Sky presence to have its OTT available. It will have to compete in an increasingly hard scenario, against other OTT platforms like Netflix, HBO and Amazon Prime Video, and locals like Movistar+, Filmin and Rakuten TV.
However, the potential for growth is still big: pay TV reaches only 27% of homes in Spain.
Live Networks and VOD Content
Sky's service will provide access to all the content from three different devices simultaneously. "All your favorite titles via web on your PC, through Sky's app on your phone or tablet, and on your TV with Sky TV Box," the company says.
In addition, Spanish viewers will gain access to a trial month for free, with the freedom to cancel their subscription at any time.
The new OTT will launch with 12 networks: Fox, Fox Life, Historia, TNT, TCM, Comedy Central, Sy-Fy, Calle 13, National Geographic, Nickelodeon, Disney XD and Disney Junior.
With a total of 3600 hours of content, the series catalog will start with 61 titles, which include series (14 of them complete) like The Walking Dead, American Horror Story, The Big Bang Theory, Modern Family and Grey's Anatomy. There will also be 258 movies available.
Sky's OTT is available in the UK, Ireland, Germany, Italy and Austria, and adds more than 22.5 million subscribers.
The company has original productions like Babylon Berlin, Britannia and Gomorrah, and the CEO of Sky, Jeremy Darroch, recently revealed plans to increase the investment by 25%.