Snap Media’s New Production Outfit to Have a Foot in Both The US and Mexico

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Ariel Tobi, CEO of Snap Media

by Valentina Ulibarri the 09/01/2019
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Ariel Tobi, CEO of Snap Media, offers ttvnews all the details behind the launch of their new production outfit in Mexico, announced after Hemisphere Media Group acquired a stake in the company.

Snap Media is revving up its engines for 2019. “Given all the expertise we have acquired, it shouldn’t take our production company much longer than six months to take off,” said to ttvnews Ariel Tobi, CEO of Snap Media, on their new Mexican-based production unit.
 
“The main novelty we’re bringing to Natpe is our new status as a production, distribution and broadcasting company,” he added.
 
Last November, Hemisphere Media Group announced an agreement to purchase 75% of Snap Media.
 
Ariel Tobi, also Hemisphere’s new Senior VP of Production and Content Distribution, has relocated to Miami, yet a small unit with a purchase and distribution department will remain in Buenos Aires with Snap Media.
 
This is complemented by the Mexican-based production unit headed by Ana Celia Urquidi, born from the joint venture between Hemisphere Media Group and MarVista Entertainment, aiming to “produce content in Spanish and in English rooted in the Latin American culture.”
 
“Our alliance with MarVista provides us with extensive insight into the English-speaking market. It is our foothold in Los Angeles and facilitates relationship building with US-based artistic talent, both Latin and North American”, Tobi added. 
 
It is worth noting that Hemisphere also owns a number of media outlets: US Pay-Tv and VOD channels Cinelatino, Pasiones and Pantalla, respectively, as well as broadcast TV channels in Puerto Rico (Wapa TV) and Colombia (Canal Uno).
 
“Even though Hemisphere is a major media group, the scope of its production and distribution capabilities and its Latin American reach is growing,” Tobi added.
 
Regarding Hemisphere’s new production unit, Tobi said, “Exciting things are happening in Mexico. I believe it is a great place to set up base in order to produce content in Latin America.”
 
“Hemisphere is among the few production companies that possess a significant competitive edge, that of its connection with the US market. It may be that there is a project worth developing for American audiences via MarVista, content for Hemisphere’s TV channels broadcasting in the US, or a Latin American production in need of establishing a strategic partnership.”
 
“Currently, it is easier to get a $500k-per-episode original series funded than a 30k movie. We have reached a point in which producing original content is paramount. The players in the industry are open to partnerships, which has led to a boom in co-production,” added Tobi.
 
“By sharing rights and territories we have managed to generate this type of products. That is why, strategically speaking, it is worth having a production arm, so as to continue providing our clients with content,” he concluded.
 
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