August 30 marks the worldwide launch of Sportflix, the new sports platform defined by Matías Said, its VP, as "the Netflix of sports", which will cost between 20 and 30 dollars a month, and will grant access from one single platform to dozens of sports events.
To find out more about the platform, its launch, goals and model, ttvnews spoke to Said, who hopes to have around 400,000 subscribers before the end of the year, thanks to the 600,000 visits the site already receives and the 20,000 pre-registrations it already has.
How would you define Sportflix?
Sportflix is a live sports platform which will provide users with the chance to watch their favorite events anywhere, with two simple clicks. This is the Netflix of sports.
Where will it launch?
It will launch on August 30 around the world. The brand will have an event in Mexico around those dates to launch it, but the service will be available worldwide, since one of the main benefits is that no matter where you are, if you move or travel, as long as you're connected to the internet you can use Sportflix and watch events anywhere with your account.
How does the sports' rights issue work?
Sportflix is a re-broadcasting platform. That means that we are not in charge of the production in every place where an event happens. We re-broadcast from networks that do.
And will it only offer specific events? Or will the platform provide access to linear programming from those networks as well?
We will cover most sports events, but we will not offer sports shows before and after the events. We are not a sports network or a news platform. We will offer the game, the fight or the race, and nothing more.
Was it complicated to sign those deals?
It was one of the trickiest thing, but we started from a catalog and based on that, we moved to get them. That catalog has now been polished as we got rights and we met the goal of covering the most popular sports in the most sports-driven countries.
Who have you not signed deals yet?
There are several sports we haven't signed deals for yet, and we will continue to work at getting them and incorporate them to the platform as more users sign on. It will also be easier to get them if we already have an important number of subscribers, since that's where it becomes more convenient for the TV networks than now, when it's a big bet.
How do the revenues get divided with the right owners in the region?
I am not at liberty to discuss it due to confidentiality issues, but I'm sure all the parties will be satisfied.
Matías Said, VP of Sportflix
Which events and rights does a subscription to Sportflix include?
Sportflix will offer Tennis (Grand Slams and Masters), NBA, NHL, NFL, MLB, UFC, Boxing (the most important fights of the year), F1 (the most important races of the year), Golf (Majors, Masters and the most important matches of the year), the Olympics and soccer.
Within football, we will have the local leagues for Mexico, Argentina, Brazil, the US, Spain, Italy, Germany, France, the UK, Copa del Rey, Copa Italia, Copa MX, Copa Argentina, FA Cup, Italy Supercup, Spain Supercup and some friendly games.
And in a continental level, we'll have: Libertadores, Sudamericana, Recopa Sudamericana, Champions League, Europa League and Concachampions.
And in an international level, we'll have: Copa de Oro, Confederation Cup, Play Offs, FIFA World Cup, World Cup Sub 20, Copa América and some international friendly matches.
Will all the events be included or will an additional PPV be needed?
At first, all the plans will get access to all the events, with only the available screens being different. In the future there will be PPV, which will be for exclusive Sportflix events. This means we will organize an event, like a fight or a match, which will only be available on our platform. These events will really have a very low cost and it's only for people to know about the platform, and that's where we're betting on them falling in love with it and staying.
How many subscribers do you wish to have for the first year?
We hope to have 400,000 subscribers by the end of the year. The number grows for next year because there's the World Cup.
How do you expect the traditional pay TV industry to react to your platform?
We are not really direct competitors. They are mini competitions, since nobody can offer absolutely everything. How do I expect them to react? I hope at some point they decide to join the project and we can end the monopolism in sports broadcasts. Our social responsibility is for everyone to be able to access sports at a fair price.