Surge Licensing takes Heidi to US and Canada

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by @todotvnews the 17/05/2017
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Days after signng a deal with Exim for the licensing and merchandising rights to Heidi, bienvenida a casa in several LatAm markets, Mondo TV Iberoamérica landed a deal with Surge Licensing for the US and Canada.

Mondo TV Iberoamérica announced a new deal with Surge Licensing Inc, appointed exclusive representative for the licensing and merchandising rights to the live-action series Heidi, bienvenida a casa for the US and Canada.
 
The deal joins the one recently signed with Exim, for Brazil, Colombia, Ecuador and Central America.
 
"We are very pleased and proud to have reached this deal with such an important partner for Heidi's licensing. We believe Surge, with its vast experience, is the ideal partner to increase the franchise's potential brand. We are convinced that excellent results await for the future with this brand," said Maria Bonaria Fois, General Manager of Mondo TV Iberoamerica.
 
Elan Freedman, VP of Surge Licensing Inc, added: "We couldn't be more excited to be partnering with Mondo TV and taking such an iconic carácter to North American stores. As a brand, it transcends generations and it's ready to become part of kids' and families' lives."
 
Written by Marcela Citterio and co-produced with Alianzas Producciones, Heidi, bienvenida a casa (60 x 45') recreates the classic teen novel, adding comedy, humor and music, with a modern twist.
 
The series premiered on Nickelodeon in Latin America on March 13 and will be launched internationally between late 2017 and early 2018. Future seasons are already confirmed.
 
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