Patricia Jasin, VP of TV Azteca International, gives ttvnews the company’s news for the LA Screenings, spearheaded by horror series Lo que la gente cuenta, and English-language documentary Culture Code.
Stepping away from telenovelas and with its main screen in Mexico turning towards entertainment, TV Azteca International is in the process of transforming its international catalog, spearheaded by two productions a little bit out of the norm: a horror series and an English-language documentary.
As for its horror series, the company is presenting Lo que la gente cuenta, which is coming back after almost 10 years with new episodes.
"We are bringing back a new season of a unitary show, produced 100% by Azteca, which is already shooting and will premiere in the last quarter of 2019 called Lo que la gente cuenta", began in dialogue with ttvnews Patricia Jasin, VP of TV Azteca International.
"It's a format that was done before, but it's not a remake, these are new, original episodes that are going to be on air soon on Azteca 7," she added.
The series tells standalone stories based on Mexican legends and urban myths that will be told across 24 episodes 60-minute episodes.
"It's a mixture of suspense and thriller, all combined in a format that’s broadcast TV friendly and also works very well both locally and internationally,” added Jasin.
As for the documentary, the project is called Culture Code, and it’s the first incursion of Azteca in the production of these kinds of projects in English.
"It is a 13-episode documentary series with international parameters and in a different genre than the ones we normally approach," commented the executive.
"It’s based on a theory by a French philosopher who talks about the cultural codes of every nationality. It deals with a country on every episode, showing that all the inhabitants of a nation share a cultural code that characterizes them,” explains the executive.
"We did the show in English because the man behind the theory is French and we thought that the English language made it much more international," she added.
In addition, Azteca continues with its deal to represent formats from Kuarzo Entertainment in Argentina. In this market the main highlight is Si no estudias te caes, which is currently on air in Argentina on El Trece under local title Otra noche familiar. “It’s having good results on El Trece’s primetime,” said Jasin.
"And we also have a series of documentaries for our pay-tv channels that have a lot to do with Mexican cultural traditions, but with a very international language. We've made documentaries about the Virgin of Guadalupe, San Judas Tadea, The Day of the Dead, the origin of tequila ... they talk about Mexico and about how traditions are exported to the entire world. They are produced entirely by us.”
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