Dori Media Group and TV Azteca announced that the successful telenovela Lalola, originally aired in Argentina, will have a Mexican version.
Produced in 2007 by Dori Media Contenidos, the 150-episode fiction is based on an idea by Sebastián Ortega for Underground Contenidos. Dori Media will have the international distribution rights to the Mexican version as well.
“We are delighted to see another sale for Lalola to Mexico, after its production over a decade ago. It’s not only highly adaptable as a format, but also as an exceptional content, capable of redefining the changing role of women in today’s society,” said Nadav Palti, CEO of Dori Media Group.
“Lalola is one of our most important formats, with a proven track record of more than 10 years and we hope it will have new versions in the future,” he added.
About TV Azteca, Palti said it’s a great place to create and adapt foreign formats. “Our experience with game shows and dramas has been a success and I’m sure that Mexican audiences will be very happy with this new offer by Dori Media.”
Joshua Mintz, advisor for TV Azteca’s General Management, said: “We are excited to be bringing Lalola to Mexico as part of our evolution. Benjamín Salinas, CEO of TV Azteca, has taken the initiative to shape the new era of TV in Mexico by making sure audiences get the best content through TV Azteca, because that’s what we, as an audience, want to see.”
“What Lalola has done in Argentina and overseas is outstanding. I think audiences will enjoy it and I trust it will become a success on TV Azteca.”
Aired in Argentina between 2007 and 2008 on América TV, Lalola is one of the most successful telenovelas ever in Latin America, sold in over 120 countries and adapted in more than 10, including Peru (Frecuencia Latina), Chile (Canal 13), Spain (Antena 3), Portugal (TVI), Russia (CTC) and the US, where Sony produced a pilot for FOX which was ultimately discarded.
Set as a comedy, Lalola narrates the story of Lalo Padilla, director of a popular magazine. After leaving one of his lovers standing, he receives the effects of a spell that she cast upon him in revenge. Upon awakening, Lalo discovers that his body has changed to Lola, a woman, causing a series of identity tangles that remain throughout the series.