Betting on original titles and strategic deals, TV Azteca made its way to the 2017 LA Screenings with a standout content catalog that's already proven its potential with its first notable deals at the market.
First, the company has sold its groundbreaking drama Iron Lady (La Fiscal de Hierro) to Univision. The first Joshua Mintz story to hit TV Azteca's screen, the title has been embraced by audiences for being a primetime product that's different from a traditional telenovela.
In addition to Univision, TV Azteca has signed another key deal for the series, which is making its way to the digital arena through Netflix. This deal follows another notable digital agreement signed by Azteca a few months ago with Blim for Entre correr y vivir.
"Like the deal with Blim, I think these are important representations of the level of content we are producing, and it's also a message that we consider ourselves to be producers and content providers," Fidela Navarro, director of Azteca TV Internacional, said to ttvnews at the event in Los Angeles.
Ending its run on Azteca 13, Iron Lady is being replaced by Nothing Personal (Nada Personal), a political thriller that's also signed a notable deal in Los Angeles, where it was sold to Telemundo.
Based on the classic 1996 telenovela, but completely renovated to fit TV Azteca's new strategy, Nothing Personal is a political thriller that covers issues related to the secret side of politics.
TV Azteca presents Las Malcriadas
Following Iron Lady's ratings success, Azteca is betting on Joshua Mintz once again, presenting a second story: Las Malcriadas, its most "controversial" series to date, set to premiere in October.
The company's standout title in Los Angeles, the 90-episode series delves into sensitive issues like surrogacy and prostitution, all tied to a network linked to domestic service in Mexico.
"Las Malciradas is a great story, a social drama that will undoubtedly generate debate and will change the perspective of Mexican TV by tackling a very sensitive issues and involving all social classes," Navarro said.
The risky thriller fits Azteca's new strategy of "breaking molds" and innovating with original content that's different from what's currently on television.
Las Malcriadas is produced and directed by Joshua Mintz and written by César Sierra and Carlos Madrid. It will be starred by Sara Maldonado and feature Rebecca Jones.