In anticipation of this week’s 2018 FIFA World Cup Russia kickoff, Telemundo Deportes, NBCUniversal Telemundo Enterprises’ sports division, announced digital activation plans and partnerships ensuring the most complete, digital and linear tournament experience for all fans.
In addition to the Spanish-language live streaming of all 64 World Cup matches on Telemundo Deportes En Vivo and the NBC Sports apps, the company is presenting new digital initiatives surrounding the network’s coverage of the tournament.
They will include a full-service virtual reality experience, which will be available on the Telemundo Deportes VR App, World Cup highlights customized with musical GIFs through Gifnote.com, a soccer Emoji keyboard with Sportsmania, GOAL! SHOOTOUT for the Instant Games platform on Messenger and Facebook and an interactive bracket experience.
“Given that soccer enjoys the most multicultural and millennial fan base of any sport in the US, Telemundo has developed several innovative products and partnerships that will take the World Cup™ to a new level of engagement,” said Peter E. Blacker, Executive Vice President, Digital and Emerging Business, NBCUniversal Telemundo Enterprises.
“Through these partnerships, as well as ground-breaking innovations and the use of new technology, we are completely transforming the World Cup™ fan experience from simple viewing to a total multiplatform immersion, in order to satisfy even the most die-hard soccer cravings.”