Thema America Takes European Networks to LatAm

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by @todotvnews the 14/07/2017
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Thema America, part of Canal Plus, disembarked in Latin America with niche networks like Euronews, Trace Sports Stars, PS Sports, Motorsport.tv, and in the second half of the year, Mezzo Live HD.

*with production by Fernando Moreno, from Mexico.
 
"Our goal is to bring European networks to Latin America and also take American networks to Europe," said Alejandro Penafiel Moreno, Head of Content at Thema America.
 
What began in 2016 with a change of name for Thema -owned by French company Canal Plus-, after the acquisition of Alterna TV, which was from then on called Thema America, has now let to the arrival of the niche networks Euronews, Trace Sports Stars, PS Sports, Motorsport.tv and Mezzo Live HD to Latin America.
 
In these first months of 2017, the company was devoted to strengthening its relationship with its clients, in Mexico, the US and the rest of Latin America, through the niche networks they've brought to the Hispanic market.
 
The Mezzo Live HD network is one of the new launches for the second half of the year, a network focused on the arts, where viewers can find live events such as the Bolshoi Ballet, the Paris Opera or the Jazz Festival of Montreal.
 
There's also sports network PS Sports, which will present shows from Miami following a deal with Froma Miami TV, to reach Latin audiences in the US.
 
The channels are joined by Trace Sports Stars, which shows the life of athletes after they leave the competitions, giving viewers the chance to get to know other sides of their favorite sports stars.
 
"Another interesting network for the market is Euronews, a European network that covers news from around the world," he said. Thema America's plan is to take a feed of Euronews with translations, that present world news for Latin Americans.
 
With Local Feel
 
"In terms of local productions, we are looking at the needs of each of our clients, to adapt to what they're demanding," he said.
 
This way, Thema America is currently developing an "a la carte" section, where viewers can say what's the type of content they'd like to see. A clear example is Motorsport, a brand that already has an alliance with a US programmer to generate content. 
 
And in the Mexican market, Penafiel said the company "has a few deals with local distributors like Megacable, which airs the PS Sports network since 2016.
 
"We are very happy with the evolution we've had in the first few months of this year," he said. "Thema America's catalog will grow further with this new acquisition from Canal Plus."
 
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