Turner Brazil Hires Strategic Consultant

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Antonio Barreto

by @todotvnews the 17/03/2017
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As part of its restructuring, Turner has named Antonio Barreto strategic consultant for Truner Brazil. Barrto has worked for pay TV and digital companies like América Móvil, Telefónica, Disney, Directv, HBO and MTV.

After Turner Brazil announced that its General Manager, Gustavo Diament, was stepping down from his position this past Monday, together with the exits of Rogério Gallo, VP of films and series, and Daniela Vieira, Content Manager for Kids networks, the company has now announced a new chess move. 
 
This time is the appointment of Antonio Barreto as a strategic consultant for Truner Brazil. The announcement was made by Whit Richardson, President at Turner Latin America since the month of February. 
 
Antonio Barreto is a successful businessman and consultant, specializing in telecommunications and the media industry, and one of the men behind the arrival of OTTs in Latin America. Throughout his career he has held high positions in global companies including América Móvil, Telefónica, Disney, Directv, HBO, MTV, Globo and Abril. 
 
According to Turner’s official press release, Barreto will work closely with the company’s leaders on the development, planning and execution of ideas that pave the way for the constant innovation and growth of Turner Brazil. 
 
Splitting his work between the company’s offices in Sao Pablo and Río de Janeiro, the executive will offer his strategic thinking in all local businesses, making sure all resources work as efficiently as possible while building new businesses that take advantage of and industry that’s in constant development. 
 
“Antonio is a pioneer in the industry, with decades of experience in the pay-tv industry and the digital world. I had the pleasure of working with him for years and I know he’s a strategic and charismatic leader, capable of leading and bringing together teams in order to work towards a shared goal,” mentioned Whit Richardson.
 
“Turner has a strong multiplatform presence in Brazil and we’re sure Antonio will play a crucial role in sustaining our local businesses,” added the president of Turner’s Latin American division. 
 
The company, which is operating in Brazil for almost 30 years claims that “Brazil continues to be a priority global market for Turner,” and concludes that “during the last 4 years (from 2013 to 2016), all major investments made by the company in Latin America happened in Brazil.”
 
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