Univision Boosts Digital Strategy with New Latino Talent

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Shyla Walker and Landon McBroom (This is L&S)

by @todotvnews the 09/02/2018
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Digital personalities Andrea Espada TV, LGNDFRVR, Nury Jimenez , UDY, Emily Tosta, Franny Arrieta, and Shyla Walker and Landon McBroom have joined its Hispanic focused influencer network, Univision Creator Network.

Univision Creator Network (UCN), Univision’s in-house network and creative studio for digital creators, announced the signing of Andrea Espada TV, LGNDFRVR, Nury Jimenez , UDY, Emily Tosta, Franny Arrieta, and Shyla Walker and Landon McBroom (This is L&S). 
 
The latest signings strengthen UCN’s position as the No. 1 U.S. Hispanic focused influencer network garnering 4.2 Billion in global video views across platforms in 2017.
 
Across their various channels, these personalities have created a close-knit community, engaging with millions of fans and followers across their digital platforms. Their unique and engaging content spans numerous genres including beauty, fashion DIY, comedic sketches to earnest and lifestyle advice aimed at young Hispanic audiences.
 
“We are committed to fostering established and up-and-coming talent and this diverse group of creators represents some of the brightest, young Latinos talent who share our mission to entertain and empower our audience,” said Jennifer Perri, vice president of Univision Creator Network. 
 
“We welcome Andrea, LGND, Nury, Sergio, Emily, Franny and Landon and Shyla to the Univision Creator Network family and we look forward to creating opportunities across Univision’s ecosystem.”
 
Launched in 2015, UCN provides U.S.-based creators with a community of support, including access to industry experts, opportunities for collaboration and the capability to expand their audiences and brands across various ecosystems, including TV, digital, radio, tentpole programming live music and sports events. 
 
About the Creators:
 
Andrea Espada: Through her popular selfies and viral comedic sketches, Andrea Espada, a Colombian television personality that found fame as the host of UFC Now, has garnered more than 5M followers on Facebook and more than 4.8M followers on Instagram to date. 
 
LGNDFRVR: With more than 863K followers on Instagram and 1.6M followers on Facebook, LGND, a father of two from Los Angeles, has created a viral wave of short form content across various platforms through his popular comedic skits. 
 
Nury Jimenez: With almost 1M subscribers on YouTube, Nury has amassed a dedicated fan-base around her videos which cover all-things fashion, beauty and makeup. She often collaborates with her wildly-popular cousin and fellow UCN partner, Rosy McMichael. Follow Nury on YouTube, Instagram, Twitter, and Facebook.
 
UDY: With an audience of 1.5M+ subscribers on YouTube alone, Sergio Mejia has created a fever around his trending “Gold Digger” pranks. His viral videos often follow a “How to Catch a Cheater” type of storyline, where a potential love interest or friend is tested to their limits with social experiments around material wealth. 
 
Emily Tosta: Up and coming actress Emily Tosta is best known for her TV roles on NCIS: Los Angeles, Rosewood and The Last Ship. She began her acting career when she was 8 years old and is now making a splash in the digital realm where fans can learn more about her personal life through her vlogs, makeup tutorials and Spanish focused content. 
 
Franny Arrieta: With more than 1.5M U.S. views on her eye-catching channel, Franny Arrieta, a New Jersey native, has moved to Los Angeles to pursue a career in the makeup and beauty industry. She has amassed a huge fan-base in less than two years. She attended college prior to gaining fame on Instagram and starting her YouTube channel. 
 
This Is L&S: With over 6.1M+ views on YouTube in a span of four months, This is L&S are taking the YouTube vlogging world by storm. This young couple comprised of Shyla Walker, an Instagram sensation and Landon McBroom, brother of Austin from the widely known “The Ace Family.” Shyla and Landon have combined their killer good looks and chemistry to entertain their fans with outrageous pranks, challenges and daily vlogs. 
 
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