Almost a year after the merger between Banijay Group and Zodiak Media, the new company announced this Monday the rebranding of its international distribution division, which will now be called Banijay Rights.
Initially, it kept the name Zodiak Rights.
"I am very pleased to confirm that the distribution arm of Banijay Group has been re-named Banijay Rights," said Tim Mutimer, Chief Executive Officer, Banijay Rights.
"Having moved the Banijay International business into Zodiak Rights, we decided that in re-branding to Banijay we should retain the 'Rights' element in our name as this best describes our activities and brings a sense of continuity from the well-regarded and successful RDF Rights and Zodiak Rights businesses."
"Banijay has 61 production entities in 16 territories and we’re delighted that Banijay Rights represents programming from all of these companies, as well as content from a wide range of third party producers."
Since the merger between Banijay Group and Zodiak Media was completed in February of 2016, 73.8% of the new Banijay Group is controlled by a company made up by LOV Group by Stéphane Courbit (50.1%) and DeA Communications, part of De Agostini Group (49.9%); while Vivendi owns 26.2% of the group.
Stéphane Courbit was named president and Marco Bassetti was promoted to CEO of Banijay Group.
Sophie Kurinckx was promoted to the role of CFO of the group, while Frédérique Sauvage was named General Council of Banijay Group.