Ramón Salomón, Director Content Operations for TV Azteca Internacional, spoke to ttvnews about the latest news of the company, which presented in Cancun an offering spearheaded by shows like Two Lakes, Bad Maids and Three Families.
Continuing with the celebrations of its 25th anniversary, TV Azteca was one of the companies with the most prominent presence this week at MipCancun, a market in which, in addition to being the main sponsor, took the opportunity to present the latest news.
"We're celebrating 25 years and we have to do it with a great fanfare, and also with a lot of changes, I think it's very positive both for us and for the industry," told Ramón Salomón, Director of Content Operations at TV Azteca International, to ttvnews.
"In first place, Fidela Navarro is stepping down as director of TV Azteca International to become the CEO of Dopamine, a new production company from Grupo Salinas, which is independent from TV Azteca. She is responsible for generating new productions, new series and co-productions with an interesting freedom from TV Azteca," added the executive.
Salomón also highlighted the arrival of Alberto Ciurana to Grupo Azteca, where he will lead the all broadcast TV channels.
"He is someone who knows a lot about the industry, not only in Mexico but internationally. What he did in the US was very interesting and what he is proposing to TV Azteca is very positive, we have great expectations about what's coming," he said.
In terms of content, the executive highlighted the premiere of Three Families for the international market, a comedy series that's currently on air at 7:30 pm on TV Azteca.
"It has 100 episodes of one commercial hour each, and it has been a great success in Mexico. We believe that it can work very well in Latin America," he said.
In addition to Three Families, the company is also premiering mini-series Two Lakes, a production that combines terror and a high-quality of production, made alongside FOX.
"In Latin America there are few good terror shows and I believe that this is one of them, it is a very good proposal, it has high quality production and content, and the same goes for the story and the performances," he said.
Additionally, both are adaptations of other titles. While the first is the Mexican version of the Ecuadorian series Three Families, the second is a local version of the British Lightfields.
"We also bring Bad Maids, which is a given. We are airing it on Azteca 13's prime time. It's complete and it's a different proposal, like everything Joshua Mintz has been producing since Iron Lady and Nothing Personal," he furthered.
Meanwhile, in 2018, Azteca will add both its local screen and its international catalog new series Desaparecida. "It is a series with suspense and mystery that has 80 one-hour episodes," he explained.
"And for Natpe we are going to take the first series from Dopamine, a co-production with Sony titled Mary Magdalene, it's a super production of 60 one-hour episodes with interesting production values and a great cast", concluded the executive, who said that the show will be ready for 2018s Holy Week.
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