British Broadcasters to Invest US$ 166 Million on Streaming Site

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by @todotvnews the 12/06/2018
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The partnership between BBC, ITV and Channel 4 to compete against Netflix and Amazon is made official as they announce a five year plan to turn Freeview Play into a hybrid platform with live programming and on-demand content. 

A month ago, reports claimed that the BBC, ITV and Channel 4 - the UK's main broadcasters - were planning to partner up in order to create a streaming platform capable of competing with the likes of Amazon Prime and Netflix.

It was the third time the companies tired something similar, and it does appear that the third time really is the charm.

Digital UK (a joint venture between the three networks and operator Arqiva) has announced on a press release the signing of a five year deal that will see the investment of 125 million pounds (US$ 166 million) in the platform.

Thus, they will work together to turn Freeview Play, a TDT system launched back in 2015, into a completely hybrid platform.

Since its launch, more than 3.5 million Freeview Play devices were sold in the UK by brands such as Panasonic, LG, Sony and Toshiba, which accounted for 60% of all Smart TV sales.

Now, Freeview Play comes to the market as a skinny bundle, offering live channels and on-demand content all in one place. And, in this case, it won't come with a monthly subscription.

With this important investment, Digital UK will boost Freeview's brand positioning in the market and develop new services like a mobile app, better suggestions and an improved browsing experience.

"As the UK's TV landscape becomes increasingly impacted by global players, this new commitment from our shareholders is a major boost for UK viewers. Building on this spirit of collaboration, we will not only safeguard free-to-view TV but reinvent it for a new age of viewing," said Digital UK CEO Jonathan Thompson.

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