Cake Promotes Bianca Rodriguez to Head of Sales

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by @todotvnews the 12/09/2017
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Ed Galton, the company's CCO & Managing Director announced the appointment of the executive on her new role, where she will lead the expanding sales division. Rodriguez has been a part of Cake since 2011.

Kids' entertainment specialist Cake has promoted longtime executive Bianca Rodriguez to Head of Sales to lead its expanding sales division. The announcement was made today by the company's CCO & Managing Director, Ed Galton.

Bianca Rodriguez, who has been with Cake since 2011 will oversee a new sales team which includes two new roles, created to meet the demands of Cake's growing catalogue and expanding portfolio of co-productions.

"Bianca brings a great deal of energy and enthusiasm to the role and we have every confidence in her ability to manage our new team," mentioned Galton on the news. "Bianca's appointment and our expansion are both key in supporting Cake’s growing slate of programming."

In addition, Julien Farçat, formerly Sales Manager at NBC Universal, is joining the Cake team as Sales Manager for French-speaking territories, Asia and Eastern Europe. And Francesca de Nicolo, previously supporting TV and format sales at BBC Worldwide is joining as Sales Executive and will be looking after sales to the Middle East, Africa, Turkey, Greece, Israel and Inflight.

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