Chile’s Canal 13 Launches its Own OTT

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by @todotvnews the 14/11/2017
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Under the name Loop, the service is a free OTT platform that provides access to complete seasons, archive shows and current network broadcasts. 

This week, Chile’s Canal 13 launched its own OTT platform Loop; a free SVOD service that provides access to old and current shows from the network.

"Loop is a free subscription project (SVOD), which seeks to take advantage of Canal 13’s content in order to get even closer to our audience, while getting to know them better and being able to have greater fidelity,” mentioned Andrés Azócar, General Digital Media Editor for Canal 13.

“Subscription is a model that has gained a lot of momentum in the world and especially in TV, because it allows intelligent access to recognizable audiences, which also opens the door to new business models, whether they include advertising or not", added the executive.

As for the catalog, he explained that they will begin with "emblematic Canal 13 shows” while later adding "exclusive series and movies."

"Improving our content library will make us grow in subscribers," said Azócar.

Among the titles already available are series such as Machos, Crazy Video and Single Again, among others.

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