Deutsche Welle Produces Original Format for LatAm

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by Sofa Vanoli the 11/08/2017
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The German company is presenting one of its most original productions for this year; and it has deep ties with Latin America. The format is called Creative Economy, and it looks to shine the spotlight on regional startups that aim to educate and promote a social conscience. 

This year has been one of many changes and innovations for German company Deutsche Welle in Latin America. In addition to a name change and a revamp in programming for its channels in the region, which will now broadcast under the names DW (Spanish) and DW (Deutsch+), the company is presenting a brand new and innovative show: Creative Economy.

The series is a new format that shines the spotlight on Latin America and its emerging markets, tackling regional issues with regional solutions. As such, it is the first of its kind to reach Deutsche Welle's screens in Latin America by combining reporting, business and the promotion of education through bi-weekly episodes of 12 to 15 minutes each.

Every spot focuses on startups of microbusinesses in Latin America that offer booming initiatives in the cultural industry (art, entertainment, design, architecture, advertising, gastronomy) and the knowledge economy (education, research and development, computer science, telecommunications, robotics, etc.) and their socioeconomic impact in a region full of ideas and keen to innovate.

The format also comes backed up by an interesting broadcasting strategy, airing in Latin America through DW (Spanish) in several timeslots and on Deutsche Welle's official website, which offers an entire tab dedicated to these interesting ventures and other similar news, as well as the chance to see these spots on-demand.

With Creative Economy, Deutsche Welle is looking to engage with viewers on a different way that meets their modern needs and consumption habits. The first bunches of episodes are currently on air and will run until the end of December.

  • Sofa Vanoli

    Passionate about TV shows since my father sat me in front of a screen to watch Star Trek: Enterprise, I write news and reviews. Communications graduate, english lover. Sometimes my imagination runs away with me.

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