The wait is finally over as the social media introduces Wacth, a new home for videos within its platform. The space is where Facebook is planning to debut all original shows and sports content.
After months of rumors and unofficial agreements, Facebook's incursion plans into television are now giving a very first and real step: this Thursday, August 10, the social media launched Watch.
Watch is the new name of the traditional video section within all of the social media's platforms, which will now offer longer original content created by publishers and celebrities which have associated with Facebook. For many, Watch is Facebook's "own YouTube."
BuzzFeed, Tastemade, ATTN and Condé Nast are some of the several firms behind these new videos housed by Watch. The videos will premiere progressively, episode by episode, whether they are pre-recorded or live.
Amongst the titles already announced by Facebook there is kid's cooking show Kitchen Little, daily show Nas Daily, social show Returning the Favor, and live sports events starting by a weekly baseball match from the MLB (Major League Baseball in the US).
The new "hub for video programming", as is defined by Facebook, was born as a place where content creators will be able to "find a tailored audience to build a community of viewers and earn money for their work."
The company explained that they intend to increase the number of collaborators and decrease the amount of shows financed by Facebook.
Users will be able to comment and share videos, which are divided in "watchlists" such as "most talked about", "what's making people laugh", and "what my friends are watching."
Much like YouTube, Watch will create playlists by considering users' preferred content and, when every episode ends, the next one of the list, be the following episode or any other suggestion, will play automatically.
The Watch tab will be initially available for users in the US on all Facebook platforms: web, mobile, and Smart TV app.
And, although the service is one leg of the social media service, there are talks that Facebook could launch it as an independent OTT in the future.
In this way, the company spearheaded by Mark Zuckerberg is green-lighting its audiovisual strategy targeting millennials and is beginning to weasel its way into the competitive market of television on the internet.
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