The Hispanic network has set a premiere date for the Mexican adaptation of Telefe's Love After Love. In addition, the network closed the week as the leading Hispanic network thanks to its telenovelas and football broadcasts.
The numbers are in, and the week of October 2 to October 8 was a great one for Univision, which was ranked as the No. 1 Spanish-language network for the week among Total Viewers 2+, beating its competitor by +4%.
Univision’s entire weekday series lineup grew its audience in every hour with series like In Love With Ramón, which attracted 1.5 million Total Viewers - up 4% from the previous week in the adults 18-34 demo-; and My Husband Has Family, which grew its audience to 1.8 million Total Viewers 2+.
In addition, Today I will Change also grew its audience week-to-week among Total Viewers 2+ (+2% to 1.2 million) as well as averaged 456,000 Adults 18-49 and 185,000 Adults 18-34.
But the highlight went to Look Who’s Dancing, which became the No. 1 Spanish language reality program, and secured Univision as the No. 1 Spanish-language network on Sunday night.
The rest of the weekend was dominated by football; with Univision's broadcast of the World Cup qualifying matches on Friday night helping the network beat its closest competitor by double-digit margins (+18%).
In addition, the Spanish-language network also outperformed some of the US English-language networks like ABC (+10%) and FOX (+27%), finishing its run as the No. 3 overall network with Adults 18-49.
The night was kicked off the night with a USMNT vs. Panama qualifier match, which averaged 1.6 million Total Viewers. In fact, the football match was the most-viewed USMNT World Cup qualifier on UCI since the 10th of November of 2011, excluding matches vs. Mexico.
Following the match, he Mexico National Team vs. Trinidad y Tobago qualifier delivered 2.2 million Total Viewers. The Mexico National Team match bested all sports programming for the night with Adults 18-49 and was up +6% with Adults 18-49 from all Mexico National Team matches year to-date.
A New Thriller for Univision
Amidst spectacular results, the Hispanic network has also announced the premiere of a brand new series titled Falling into Temptation, a contemporary thriller about forbidden love, marriage, deception, betrayal, and crimes of passion.
The series will air on the Univision Network Monday through Friday on primetime starting on October 16th.
The drama begins when Raquel (Silvia Navarro) responds to an emergency call and discovers not only that her husband Damián (Gabriel Soto) is in a coma due to a terrible car accident, but that the body of an unidentified woman travelling with him has mysteriously disappeared from the scene.
Santiago (Carlos Ferro), a close friend of the family, runs to the hospital to support Raquel and discovers another terrible truth; the missing woman is none other than his wife Carolina (Adriana Louvier), who turns out to be Damián’s lover.
UniMás Also Wins Big
The Univision Communication's-owned network also had a great week. In fact, the channel increased its Primetime audience year-over-year for the second straight week among total viewers 2+, adults 18-49 and adults 18-34.
In addition, all three of UniMás' weeknight series delivered week-to-week audience gains in adult demographics.
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