Global Agency Takes My Wife Rules to LatAm

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by @todotvnews the 16/11/2017
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The Turkish distribution company has inked deals for the show in Brazil and other territories including Algeria and Romania. In addition, the format has been opted in Middle East and the CEE region. 

My Wife Rules is expanding its international footprint as Global Agency announces a raft of deals that will take the show and format to several regions including Latin America, in Brazil, and the Middle East and the CEE region.

Thus, the show will has been acquired by SBT in Brazil and Mediacorp (A3 from the EPTV, ) in Algeria.

In addition, the format has also been optioned by Finland, Russia, Mena, Spain, Poland, Germany, USA, UK, Greece, Cyprus and Italy.

Meanwhile, France 2 is airing its own version of the format in France under the production of Herve Hubert.

"We are delighted with these latest sales which show My Wife Rule’s huge international appeal," mentioned Izzet Pinto, Founder & CEO of Global Agency. "It is highly entertaining and also fresh format which brings a different and unique approach to its genre."

My Wife Rules is the first couple cooking contest where the husband is cooking by remote control. First, a chef will demonstrate a recipe to the wives, who are not allowed to take notes. Then, they leave the kitchen and communicating only through an earpiece, the wives must get their husbands to cook the exact same dish.

Once the 60 minutes are up, the dishes will be sampled blindfold and the wives must give points for effort. The chef will also judge and comment along the way. At stake is a $10,000 cash prize for the winning couple with the most points at the end of each show.

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