Local Originals Soar in Brazil‘s Pay-Tv

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Call me Bruna, a Fox Brazil original series

by @todotvnews the 11/08/2017
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After setting a strict quota for the production local content on Brazil's pay-tv, the Brazilian National Film Agency revealed the first data of all content broadcasted on this medium. The results show not only compliance, but abundance. 

It has been a while since the Brazilian National Film Agency (Ancine for its acronym in Portuguese) set a strict quota enforcing the production local original series on Brazil's pay-tv, and this past Thursday, the agency revealed the very first consolidated data of their pay-tv monitoring.

The numbers, which showcase a detailed monitoring of the programming aired by all pay-tv networks in the country, were given to Ancine in a mandatory and periodic fashion by programmers as part of the agency's efforts to verify compliance with the national programming quotas.

And what did the results show? They show not only compliance, but abundance. In 2016 pay-tv networks broadcasted more Brazilian content than they were forced to by the quota.

According to this 'Pay-Tv Law', the qualifying networks were to broadcast a minimum of three and a half hours a week of content generated in Brazil for their primetime. Out of those, 1:45 hours had to correspond to independent productions.

During last year, all 86 qualifying networks broadcasted a total of 1.958 hours of Brazilian productions. During primetime (from 6pm to 12am), 71.9% of the shows broadcasted by these networks came from abroad, while 13.6% came from home - 9.7% was independent content and 3.8% wasn't.

Out of the rest, 11.2% was advertising and 3.3% was other kinds of programming.

Local content was on high demand during the earlier hours of primetime (39.8% was broadcasted from 6pm to 7:30pm) and it declined periodically the later it got (just 15% aired between 10:30 and 12am).

The data shows a more than positive result for Ancine, with the authorities claiming it is clear there is a strong demand and audience for local content on Brazil's pay-tv: "During the highest rated timeslots, the broadcast of Brazilian content is 60% higher than what we've established and, on kid's networks, the numbers go 93% above the quota," expressed Ancine's president, Debora Ivanov.

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