Content Hub has registered over 100 companies buying and selling TV content since its launch at Discop Dubai earlier this year, but following its recognition on the global stage in Cannes, it now seems set for even faster growth.
The mena.tv content listings platform won the Best Distribution Initiative of 2017 award at the DTVE Content Innovation Awards, held on the eve of Mipcom 2017 at the legendary Carlton Hotel in Cannes.
The award came as something of a surprise to industry observers, because mena.tv was amongst a shortlist that included industry giants Viacom International Media Networks and Endemol Shine International.
"mena.tv is already marketing content from 15 regional power houses. There is a mix of high quality, original first run productions such as Big World and Rijal Hawl Arrasool and major shows such as Bassem Youssef’s America Bel Arabi," commented Heba Korayem, Client Director for the mena.tv Content Hub.
"But that is just the beginning: Mipcom was a busy week for us, and our registered buyers in the region will soon be seeing content from across the globe."
Artem Zapolskyi of MK-Distribution, a leading distribution company headquartered in Ukraine, said: "The Arabic content market is very interesting to us, but can be tough to navigate. The mena.tv content hub has helped us find high quality Arabic content and put us in direct touch with the authorized rights holders. Now we will also begin marketing international shows to MENA buyers."
The mena.tv Content Hub has already facilitated content deals between countries such as the USA, Turkey, Egypt and the UAE.
"It’s great to see the global industry understanding what we are doing,” commented Nick Grande, MD of ChannelSculptor. “The lack of transparency and liquidity in the MENA content market that has stifled investment and growth for too long. The mena.tv Content Hub aims to make it easier to license great TV to and from the region."