Miptv 2018 in Trending Topics

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by @todotvnews the 13/04/2018
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As the market came to a close, the traditional panel of experts got together to discuss some of the main trends of the week. Up next, we present a brief summary. 

As is customary in every edition, Reed Midem offered during the very last day of Miptv a conference where some of the hottest topics in television and the market were identified and debated.

This time, James Martin, Reed Midem's Head of Social Media, was joined by Cobbstar Productions' Brian Cobb, The Bridge's Amanda Groom, and MIPBlog's Angela Natividad.

Up next, we give you an overview of all their findings.

Key Words and Issues

The word cloud linked to Miptv 2018 on social media had some clear protagonists.

Popular Spanish youtuber ElRubius monopolized much of the social conversation revolving the market, to which he traveled to present his animated series Virtual Hero in partnership with Movistar+.

The stars of digital series Carmilla, winner of the Brand Content of the Year Award at this year's Miptv, also sparked many tweets.

And, as is often the case, Turkish dramas were all the rage on social media: they monopolized six of the ten most used hashtags.

Other featured hashtags included #canneseries, for the first edition of the series festival that took place in Miptv, and #freshtv, in reference to the classic conferences by The Wit.

Three Major Trends

For Brian Cobb, the main trend of the week was #genZ or what's the ideal content to reach young audiences.

The Australian producer highlighted a notable growth - quantitative and qualitative - of content aimed at generation Z and millennials, who "no longer watch TV". Digital platforms, he said, have given producers a direct window to viewers, which has changed the way stories are told.

The theme chosen by Angela Natividad was #femaleshowrunners. "We are seeing more and more strong female characters, like in The Handmaid's Tale for example, but we need to make an effort to find and train more women to be showrunners," she said.

This, she continued, is more challenging in some territories. While in the US there are specific courses, countries like France are still far from that.

Amanda Groom, for her part, pointed out #copro #asia as the hashtags of this Miptv. The consultancy received a greater interest in co-productions with the Asian market. "Korea is the engine, but China is also actively looking for co-production partners," she said.

Thus, Groom revealed that the usual trend of big companies coming to Asia to impose their content is in decline. "Today, independent producers have the same chances of finding a place there as the big companies," she said.

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