Ariel Tobi, CEO of Snap Media
After the launch of Purga this year, the Argentine company already has a surprise in store for 2018: the production of a Spanish-language series alongside Marvista and the purchase of theatrical features. Talking with ttvnews, Ariel Tobi, CEO of Snap Media, tells us the news.
*with the production of Rodrigo Ros, from Cannes, France
"Producing is part of the company's growth and part of a new division that started with timid steps three years ago," said Ariel Tobi, CEO of Snap Media, in an interview with ttvnews.
Since 2015, the company has co-produced three TV movies alongside Marvista Entertainment and Caracol. We're talking about Abducted (2015), Cup of Love (2016), Ex Patriot (2017) and Bitch (2017), all in different genres including suspense, romantic comedies and action.
"Next year we want to start launching our content, first a tour through cinemas and then making it available for television," he mentioned.
"I think the market is asking for more mainstream films and we're going to try our hand with that."
This news comes together with the opening of new department, which according to the executive, could be called a "film" department. Its aim is to also "start buying theatrical films, which can travel through Latin America to then go from the movies to TV."
In a Latin American market where original productions seem to be in fashion, Snap Media does not want to be left behind. "Next year we have a very interesting production plan for originals and we might enter into the production of Spanish-language content," explained the executive.
In addition to co-productions with Marvista and Caracol, and its current English-language productions in Brazil, the company is taking things one step further by venturing into the production of Spanish-language series for next year.
"Entering into the movie market requires a bulk up and improvement of the Snap catalogue," he highlighted. "I think that in the last eight years we tried to examine what we have and what we lack."
In The "On Demand" Era, Niche Platforms Take the Lead
"This year we moved forward with an important change that was the launch of Purga, which had a very good impact," added the executive.
Purga was launched by Snap Media on August 16 at the international horror film festival Macabro, and stood out as the first SVOD platform solely focused on horror content. Currently, the service is available for PCs, tablets, smartphones and soon Smart TVs throughout Latin America (except for Brazil).
The platform is defined by the company as "a platform curated by fans and specialists on the genre, who will have a constant exchange with the community to make sure they can find what they really want to see on the platform."
According to the executive, they were aware they were dealing with a "trial version with a small catalogue" prior to the roll out.
However, the response has been positive: "the niche has had responded in a fantastic way, there are a lot of fans of the genre so we exceed our expectations in terms of subscribers."
So after being validated by its audience, all that's left is to "feed content to the platform." In fact, the company aims to launch a total of 100 films before this year is over. For next year, the plan is to add between 100 and 200 more movies.
"In the digital world, I believe that we must continue to bet on niche platforms, which is clearly a market that's here to stay and that will generate a lot of opportunities as it becomes the norm in all households," he concluded. "There are different types of on demand television so we're betting on one of those."
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