Spotlight On: Run Coyote Run, an Opportune Show for Todays Television

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by Sofa Vanoli the 07/08/2017
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Landing on the Latin American market as the first FX original in the region, the coproduction with FOX and Claro Video presents a current theme in a high-quality production that has opened the doors for further alliances. 

Run Coyote Run

Genre: Comedy
Producers: FX, FOX Networks Group Latin America and Claro Video
Distributor: Fox Networks Group Content Distribution (FNGCD)
Original Network: FX
Episodes: 13x60' (so far)

In the Trump era, a new comedy about borders is born, and it has made a splash across audiences in Latin America thanks to its high-quality production values, its opportune them and the humor with which it portrays one of the hottest topics of the moment. Of course, we can't be talking about anything other than Run Coyote Run.

The show was announced last year as the first FX original for Latin America in collaboration with FOX Networks Group (FNG) Latin America and Claro Video with the directorial effort of Mexican director Gustavo Loza (Qué culpa tiene el niño, he highest grossing Mexican film of the year).



With a first season of 13 one-hour episodes Run Coyote Run takes a comedic tone to offer a deep reflection on one of the most contemporary and hottest topics of current times, illegal immigration and human trafficking  focused on the US and Mexico border; a topic that resonates even harder in light of the new Trump administration.

"The main story is the relationship between the US and Mexico through two best friends, one from Mexico the other from the US. They both live in the northern border and they decide to open an adventure tourism business, which is nothing less than smuggling people across the border," explained Gustavo Loza in an interview with ttvnews. 



"It comes at an ideal time. Anyone who sees it will think 'they're very opportune' but we're really not. This is a project that has more than five years in the making. Everything comes at the right time and this was the best time, no doubt about it," he added.

And no doubts there were, as the show's debut helped FX soar its way to the top in Mexico's pay-tv, even coming on top of other broadcast TV networks. On its debut, Run Coyote Run reached 1.13 rating points in adults 18-49, more than any competing show on the same timeslot.

In addition, Run Coyote Run was commissioned by a second season before it even debuted on screens: "the series is majorly on track. It is fun; it's deep, sarcastic and reflexive. It's certainly a hit," explained Loza.

As for its production, Loza highlighted that the show was shot in the US (Las Vegas and Arizona), Mexico (Sonora Desert) and even Guatemala (Tecún Umán). The second season is expected to also shoot on location and will bring back the entire cast including Mexico's Harold Torres and Holland's Eivaut Rischen.

The show will hit the international market at Mipcom 2017. 

  • Sofa Vanoli

    Passionate about TV shows since my father sat me in front of a screen to watch Star Trek: Enterprise, I write news and reviews. Communications graduate, english lover. Sometimes my imagination runs away with me.

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