SwipeDate, a First of its Kind for MTV LatAm

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Social media star YosStop and Fernando Lozada, hosts of SwipeDate

by Sofa Vanoli the 09/08/2017
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The new original dating show from MTV Latin America comes as the first show to be shot and produced on Viacom's studios in Miami for a Latin American premiere. The show will debut regionally on August 25 and has every intention of going international. 

MTV Latin America is doing things a little different for its newest original dating series SwipeDate. Not only is the show closely associated with the network's rebrand - which includes a new overall look and communication scheme - but is also a first in terms of production and engagement.

In fact, the show is the first production with international aspirations to be developed and shot entirely in the United States on Viacom International Studios in Miami, but with the Latin American market holding first window rights. 

This means that SwipeDate will premiere exclusively in the region on August 25 and will try its hand with younger audiences in Latin America before even thinking of starting its international journey. This is certainly a new strategy for MTV, which has always stuck to producing locally when it comes to the region.

"We always produce locally, we produce local content in MTV for all the different regions but the truth is that SwipDate is a show produced entirely in Miami for MTV Latin America," mentioned Tiago Worcman, SVP - Brand Head - MTV & Paramount Channel Latam and Brazil, in an exclusive interview with ttvnews.

"We're hoping the format works well in the region, because the idea is to take that format on an international journey through all of the different MTVs around the world. We're sure it will connect well with younger audiences," added the executive.

In every episode, SwipeDate one 'swiper' will travel from somewhere in Latin America to Miami , the hottest city in the world, to pick between four attractive suitors or 'matches', who will have to seduce the swiper and get a date. But, there's a catch: the swiper won't be allowed to see the matches, so they will have to use all their skills to avoid elimination.

"We know our audience is completely immersed on social media, and it has become the main way in which they look for romance. By combining this witch surprise and comedy, we created a show that's fresh, fun, and relatable," added Worcman.

And the show does not only talk in a language millennials can relate to, backed up by extra content and a strong interaction on apps, but it also echoes something these viewers know all too well: people online aren't always what they seem.

"SwipeDate is a big bet on our part, is us speaking about how young audiences engage and interact nowadays, but taking it all to television. It makes us very excited and I really think the show has the potential to work wonderfully and reach a lot of homes."

Thus, the show joins other successful MTV Latin American productions like Acapulco Shore, Are You The One?, Legends of Gaming: Cup Latinoamérica, La Familia del Barrio, MTV Super Shore, Ridículos MTV, and many more.

  • Sofa Vanoli

    Passionate about TV shows since my father sat me in front of a screen to watch Star Trek: Enterprise, I write news and reviews. Communications graduate, english lover. Sometimes my imagination runs away with me.

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