Telefe Acquires Two Dramas from Eccho Rights

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by @todotvnews the 09/02/2018
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The Swedish distribution company has announced a deal with Argentine network Telefe for Turkish dramas Insider and Brave and Beautiful.

Argentine network Telefe and Swedish distribution company Eccho Rights have signed a deal after Natpe by which Turkish dramas Insider and Brave and Beautiful will reach Argentine audiences through Viacom's channel.

In addition, Telefe acquired the second season of Elif, which is also distributed by Eccho Rights, after the success of season one.

Both Insider and Brave and Beautiful were produced by Ay Yapim. The first was one of the most successful Turkish series in Show TV's history during 2017. In Chile, in turn, it improved Mega's share on daily primetime by 30%.

On its end, Brave and Beautiful has already been sold in more than 60 countries around the world.

"As the leading network in Argentina, we need better content. And with this two series from one of the leading production companies in the world, we're once again taking the best of international television to our viewers," highlighted Mercedes Feu, Director of Acquisition at Telefe.

"These two series are a perfect example of why Turkish dramas are so successful. On one end, Brave and Beautiful has a well-known cast and a powerful family and love story. Insider, on its end, stands out for its storytelling, which captivates viewers emotions, creating a level of fidelity," commented on her end, Laura Miñarro, Interim Sales Director for Latin America at Eccho Rights.

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