Telefonica Takes Show to LatAm, Looks to Produce Locally

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by Gonzalo Larrea the 08/02/2018
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The shows will air on Movistar Series and on the Movistar Play app. Michael Duncan, Head of Movistar's Consimer Unit, gives ttvnews all the details. 

This Thursday, Spanish company Telefonica presented in Madrid an expanded original content strategy that aims to take all shows to Latin America with the upcoming launch of Movistar Series - scheduled for February 15 - in the region.

The network will be available as of that date for Movistar pay-tv subscribers in Chile, Peru and Colombia both lineal and on-demand.

"We're very excited. Telefonica has placed a big bet in Spain to produce Spanish content and we believe this is a major opportunity to take this content to Latin America," explained to ttvnews Michael Duncan, Head of Movistar's Consimer Unit.

"More than three million pay-tv clients in the region will be able to access our shows. That's why we've created a network called Movistar Series, which will get an initial roll out in Chile, Peru and Colombia," he added.

The network will be born with all Movistar+ Spanish originals, as well as third party content. In every case, all of them will be Spanish-language productions.

"We're not capable of having a full schedule of our own exclusive productions, which means that 60% of our content will come back from other Hispanic producers. This means that we won't have any dubbed of subtitled content. Everything will be in Spanish," he highlighted.

And, in addition, Telefonica is already thinking about the next logical step: original productions in Latin America.

"We think it’s a platform we can use to give a space to regional independent producers to help give their productions some recognition. This has a lot to do with talent and stories. Telefonica's commitment will bring the best stories and the best Spanish-speaking content. For this first stage we've started with Spanish productions, but we will eventually move towards the region. We're talking with several talented people, taking a look at stories. It will depend how it all fits, but it's undoubtedly part of our objective," he added.

In tandem, the company is also planning the re-launch of its Movistar Play platform for the whole of Latin America to then include Movistar Series and other content for its 110 million mobile clients in the region.

"At the same time we're also launching an app for the whole region for our clients to access all broadcast-TV channels, all Movistar series and other content from operators like HBO and FOX, which also have deals with us," he added.

Duncan also mentioned they're in talks with ESPN and Disney, which join previous deals with Viacom and Television Española, among others. In addition, he's open to negotiate with Netflix and Amazon.

"The idea is to create a container through which clients might be able to discover all of their content," he explained.

The plan will be finalized before 2018. "What we're doing is a re-shuffle of content, making it more dynamic and strong. We're also changing the way we commercialize within our offering. We intend to compete with other major producers and what we're looking for is to be different and to create a platform where we can have all major production companies within Movistar Play," he explained.

Thus, once the re-launch is finalized, its platform will be available for all Movistar clients in the whole of Latin America.

  • Gonzalo Larrea

    While I was born in Venezuela over 30 years ago, I was raised and grew up in Uruguay, where I got my Journalism degree. In Spain, I got my Masters in Multimedia Journalism. The industry is living exciting changes and I like to be here to share them.

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