The distribution division from Telemundo became a part of NBCUniversal's stand during this Miptv to generate more synergy and further its reach in the market. The company is focusing on generating more co-production opportunities in several formats.
Telemundo Internacional, the division for the international distribution of content, co-productions and pay-tv networks from Telemundo, is celebrating 10 years and is doing so by becoming a part of NBCUniversal's stand during this Miptv, which is held until this Thursday in Cannes, France.
"We've finally given a step forward by becoming a part of NBC Universal's international structure as a part of the same stand, together, which of course brings us more synergies and a bigger scope in the market. We're very happy; it has been an initiative by César Conde, our new chairman, of coming together to do a better work," said Marcos Santana, President for Telemundo Internacional, to ttvnews.
After 10 years of the launch of Telemundo Internacional, the distribution division is focused on the co-production of content and on the launch of new feeds for its international network, which is present in Latin America and South Africa.
Telemundo, a living company
During this Miptv, a smaller market than Mipcom and thus less hectic, Telemundo Internacional is focusing in generating new co-production opportunities.
"Miptv has always been a smaller market than Mpicom but it is very important for us, it gives us much more time; we schedule, not 20 or 30 minute meetings, but 40 minute meetings per client, and we can better target it from the sales standpoint, exploring new businesses, co-productions and further exploring the doors to new markets," highlighted Santana.
In this sense, the executive affirmed that "Telemundo is a company that's alive in the co-production arena." "We are constantly open and in discussion mainly on our fiction area. We don’t just have one formula and one country to work with," assured Santana regarding the kinds of co-productions they're looking for.
"The latest major coproduction we did was launched in our Telemundo network and was the first ever co-production with Televisión Nacional de Chile. We're working with companies such as Fox, Disney, Argos, in projects with different numbers and models," explained the executive.
"The industry has already changed"
Been asked about how the company is adapting to the changes in the industry, Santana assured: "the industry has already changed".
"Consuming habits are totally different from five years ago - TV continues to be important, it's an element that although passive, its alive in terms of content offering and other things that can't be offered by other platforms. The habit is different, audiences are looking for shorter elements; people are looking for content no matter where they are. That's what we're focusing on and, obviously, constantly working on the digital area to reach all the new platforms and devices that is being used to consume content."
What's new for Telemundo Internacional?
Santana highlighted the new products that the distribution company is offering during this Miptv. "We're launching the fourth season of El señor de los cielos, which we've already premiered on Telemundo's primetime. We're launching our new telenovela Eva, la trailera, and Quién es quién. Furthermore, we have Vuelve Temprano, a production done in Mexico by Grupo Imagen, which we distribute internationally," he explained.
"We're working with our partners and people who are very aligned with us, with Telemundo Internacional, such as HBO, Chile's Mega, Sony, and FOX Telecolombia, on the launch of products that are appealing to the market. We're already feeling that at Miptv and the clients are very grateful," concluded Santana.
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