Televisa Invests on Digital Media 

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by @todotvnews the 20/03/2017
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Aiming to strengthen its online presence, Grupo Televisa has made a major investment on an international news site by Periódico Digital Sendero, which already boasts a large number of readers. Together they will work on creating apps, videogame and specialized sites. 

Grupo Televisa is looking at digital media as its next big investment, having announced this week a major deal with an international news site by Periódico Digital Sendero.

Under the deal, the company acquired 50% of SDPnoticias.com, and will work together with SDPnoticias to develop new content such as apps, videogames and websites specialized in different informative and useful subjects for mobile devices.

According to the Mexican television company, the move is designed to strengthen its online presence by taking content from Televisa Digital, its online division, and placing it on the social media grinder in which SDPnoticias made a name for itself.

Meanwhile, the news site expects to produce more content that goes hand in hand to what audiences are looking for at the moment.

Grupo Televisa already boasts and impressive online and social media presence thanks to televisa.com and lasestrellas.com, which focuses on showbiz news, sports and more.

In addition, the company has sites for its editorial division and far-reaching projects like its streaming platform Blim.

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