The Voice Ups the Ante in Belgium

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by @todotvnews the 12/03/2018
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The brand from Talpa Formats is expanding its range in the country after Medialaan picks up The Voice Senior and green-lights new seasons of flagship formats The Voice and The Voice Kids.

Flemish people of all ages will have a chance to prove their voice as local Belgian broadcaster Medialaan commissions Talpa's The Voice Senior for its lineup, thus expanding The Voice brand in the country.

Following the traditional format of the brands other editions with some modifications, The Voice Seniors will give adults aged 60 and older the chance to take the stage.

The news follows previous announcements of The Voice Senior for the Netherlands, Germany and the UK; making Belgium the 4th country to start working on the format.

The new format will now be joining Talpa's flagship formats The Voice and The Voice Kids with a market share of 46.8% for the last season of The Voice of Flanders and 37.5% for The Voice Kids.

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