On the past week, the Spanish-language network became the top network in the US for the first time in the season after 14 consecutive weeks as the leading Hispanic network, beating English-language networks like ABC, CBS, FOX and NBC with adults 18-34.
This past week, US Hispanic network Univision crowned itself the number one broadcast network, regardless of language with adults 18-34 and the third preferred one among adults 18-49.
It is the first victory of this kind for Univision this year after being the number one Hispanic network for fourteenweeks in a row. As such, it has managed to topple traditional local English-language networks like ABC, CBS, FOX and NBC.
The network posted double-digit percentage advantages over its competitor among total viewers 2+ (+41%), adults 18-49 (+32%) and adults 18-34 (+28%).
In fact, Univision was the top pick with Adults 18-34, beating ABC (+36%), FOX (+48%), NBC (+9%), and CBS (+5%). And in adults 18-49 it outperformed both FOX (+21%) and ABC.
As for Spanish-speaking networks, to-date, Univision still continues to be the number one Spanish-language network among Total Viewers 2+, outperforming its closest Spanish-language competitor.
Biblical Productions Help the Rise
In its third week on air Record's series Joseph of Egypt helped Univision rank as the #3 broadcast network during the Monday-Friday 8pm hour with both adults 18-34 and adults 18-49; it also beat ABC and FOX with both aforementioned demographics.
Joseph of Egypt attracted 1.7 million total viewers 2+, 701,000 adults 18-49 and 284,000 adults 18-34, and it was also the top Spanish-language pick among total viewers 2+, adults 18-49 and adults 18-34 for the weekday 8pm hour.
The Double Life of Estela Carrillo also played his part beating ABC and FOX among both adults 18-49 and adults 18-34 during the Monday-Friday 9pm hour. Univision posted double-digit percentage advantages over FOX with Adults 18-34 (+73%) and Adults 18-49 (+37%).
All in all, the show averaged 1.4 million total viewers 2+, 609,000 adults 18-49 and 258,000 adults 18-34.
Both shows, in combination with other programming like the 14th annual Premios Juventud and back-to-back live Gold Cup matches, helped Univision out-deliver one or more of the English-language broadcast networks during the 2017/2018 season.
To be the link between the main players in the entertainment industry is not an easy task. It means creating a platform aimed at a group of highly informed and demanding professionals. But with great effort and commitment, we did it.
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