In the following interview with ttvnews, Nick Okorokov, CEO & Co-Founder of Kedoo Entertainment, talks about why this innovative platform, which offers high-quality stories in a short-form, vertical format, is a must-have for today’s fast-moving, digital audiences.
In a fast-paced world, where entertainment must be as flexible and dynamic as people’s daily routines, short-form content that can be watched on mobile devices is now more popular than ever.
Aware of this changing landscape and seeking to provide a perfect option for today’s demanding audiences, international content production and distribution company Kedoo Entertainment, launched a brand new streaming app devoted to short-form romantic drama series: Love Drama.
The platform is purpose-built for the next generation of mobile-first viewers, delivering premium, short-form romantic drama series and movies in a vertical, immersive format, meeting the evolving habits of today’s digital audiences.
With episodes under 2 minutes, the platform is designed for high engagement and retention, perfect for consumers seeking quick, emotionally compelling and binge-worthy entertainment on the go.
In the following interview with ttvnews, Nick Okorokov, CEO & Co-Founder of Kedoo Entertainment, talks about the process of creating this innovative platform, its current selection of flagship series, its plans for growth and expansion, and all the features that make Love Drama a perfect companion for modern viewers.
What motivated Kedoo Entertainment to launch Love Drama? What was the inspiration behind this new project?
We constantly monitor audience behaviour, and one of the most exciting shifts we’ve observed in recent years is the rapid growth of short-form, serialised vertical drama – driven by platforms like TikTok, Instagram Reels and YouTube Shorts, as mobile becomes the primary screen for Gen Z, millennials, and even Gen X.
While this format is thriving in Asia, there’s still a clear gap in the Americas and other regions. That insight inspired the creation of Love Drama – a go-to destination for bite-sized, emotionally charged, and easily bingeable romantic series for today’s mobile-first viewers.
How would you describe Love Drama’s value proposition compared to other well-established streaming platforms?
Love Drama reimagines streaming for a mobile-first generation. Unlike traditional platforms focused on long-form content for home entertainment, it offers short-form vertical content designed for on-the-go consumption.
Our exclusive catalogue of original romantic series, developed in-house and through partnerships, caters to international audiences seeking fresh, unique content.
Another element that sets us apart is the fusion of entertainment and community. Built-in social features allows users to discover, share content and interact with each other in the app, transforming passive viewing into a connected experience.
Love Drama app
We really believe that by engaging with each other, people can enjoy the content even more, and doing it on the go fits with our audience.
Why did you choose to focus specifically on short-form romantic dramas? What opportunities did you identify in this niche?
Since 2023, we’re operating more than 30 channels in different languages featuring romantic TV series on YouTube, giving us clear data-driven insights that the romance genre, being highly emotional and addictive, is consistently driving strong engagement across all age groups, particularly in key markets like Latin America.
Centering Love Drama around romance allows us to leverage our catalogue and experience in the genre, building an emotionally invested community from day one. That said, we see Love Drama as a launchpad with room to grow. If the response remains strong, we’re open to expanding into adjacent genres like reality in the future.
What kind of audience are you aiming to reach with this platform? Are there specific demographic or geographic targets?
Love Drama is primarily aimed at female and couple viewers who tend to be especially drawn to romantic storytelling.
Demographically, we’re targeting Gen Z, millennials and Gen X. While younger viewers are typically early adopters of mobile-first formats, we have seen particularly positive engagement from Gen X.
How do you select or develop the content featured on Love Drama? Do you collaborate with independent producers or create original content?
Our content is curated from diverse markets across Asia, Europe, and the U.S. — focusing on fast-paced narratives with strong emotional hooks that resonate with today’s digital-first audience.
In addition to acquisitions, we are actively exploring opportunities to co-finance and original productions with independent producers and studios, to develop exclusive original series that align with Love Drama’s commitment to high-impact, emotionally charged, and easily bingeable entertainment.
Was Love Drama conceived as a global platform from the start, or are you planning a phased international rollout?
Love Drama was launched as a global platform from the start, considering the universal appeal of romance and the widespread adoption of mobile-first content consumption. The app is now available worldwide on both App Store and Google Play, with content and user experience localised to resonate with users across the globe.
What technologies or features stand out in the app to enhance user experience?
Love Drama’s AI-driven recommendation personalizes discovery, helping users find content that aligns with their individual interests.
Content is intuitively organised by emotional themes, such as Betrayal & Secrets, Family & Parenthood or Second Chances, making it easier for users to explore stories that truly resonate with them.
Wings After Fourty
The app also offers a localised experience, with both interface as well as content dubbed and subtitled in English, Neutral Spanish and Brazilian Portuguese. Additional languages are planned for upcoming updates.
To further enhance accessibility, we’re developing offline viewing capabilities, which will allow subscribers to download episodes and enjoy their favourite shows anytime, anywhere.
In a crowded content market, what are your key strategies for gaining visibility and building user loyalty?
To gain awareness, we’re leveraging our YouTube channels and social media – where users can sample episodes, get instantly hooked and transition seamlessly to the app. Strategic partnerships are also in development to support user acquisition at scale.
We trust our content and app experience to drive user loyalty and retention. Our bite-sized drama series are emotionally addictive and ideal for binge watching, with new titles added every week. Together with built-in community features, the app fosters strong, on-going engagement among fans.
What role does user-generated content (UGC) or social media engagement play in Love Drama’s growth strategy?
Our YouTube channels and social media is often the first touchpoint for Love Drama – where users discover our content before moving to the app experience, as previously mentioned, so it’s key in our growth strategy.
While the content on our YouTube channel, social media and in the app is fully curated by our team, we’re planning interactive campaigns for user-generated content such as fan reactions and themed challenges on social platforms to expand organic reach and attract new app users.
Finally, what are the next steps for Kedoo Entertainment with this new venture? Can we expect new features or an expanded catalog soon?
We’re adding new series every week to keep content fresh and engaging. Language support will also be expanded beyond English, Spanish and Portuguese to make the app more accessible to global users.
Looking ahead, we’re exploring more monetisation models including a fully free, ad-supported option, as well as new features like offline viewing. As the platform evolves, we may also expand into adjacent genres like anime and reality to broaden our appeal.
