Spain surpasses key markets such as the United Kingdom (26%), Germany (25%) and France (17%), positioning itself as the European country with the highest adoption of the FAST model.
Spain has established itself as Europe’s leading market in the consumption of FAST (free ad-supported streaming TV) services, with 35% of online adults using these platforms every month, according to a new report presented today at Content London by María Rua Aguete, Head of Media & Entertainment at Omdia.
With this figure, Spain outperforms key markets such as the United Kingdom (26%), Germany (25%), and France (17%), positioning itself as the European country with the highest adoption of the FAST model.
Globally, the FAST business is undergoing accelerated expansion. Omdia projects that global revenues will reach US$11 billion in 2030, up from an estimated US$6 billion in 5.
In Spain, the consultancy forecasts that segment revenues will reach US$32 billion in 2025 and will almost double over five years, reaching US$65 billion by 2030. This growth is being driven by substantial investment from major platforms and manufacturers such as Roku Channels, Samsung TV Plus, LG Channels, Pluto TV, and Fire TV Channels, as well as by rising demand for free, easily accessible content.
“The appetite for free, linear content is clear and growing, and Spain is leading this trend in Europe,” said Rua Aguete. “FAST has become an attractive alternative for those looking for quality entertainment without paying a subscription.”
She also highlighted the growing role of digital creators: “We are seeing YouTubers and creators launching their content as FAST channels, which allows them to diversify audiences and monetization. But it is important to remember that watching YouTube content on a TV does not automatically make it television. Otherwise, playing on a PlayStation on a TV would also count as TV. Distribution alone does not redefine the medium.”
