New research from Ampere Analysis indicates AVOD platforms recorded the fastest catalogue growth globally, led by Tubi UK.
New research from Ampere Analysis shows that free ad-supported streaming platforms (AVoD) recorded the fastest catalogue growth globally in 2025, outpacing subscription video-on-demand (SVoD) services globally.
Fox-owned Tubi has led the expansion, enjoying robust growth in the UK.
Six of the 10 platforms with the fastest catalogue growth were free, ad-supported services, including Tubi UK (+99%), Rakuten TV Ireland (+43%) and Pluto TV Canada (+27%). This strong expansion by AVoD platforms outperformed global VoD catalogue growth, which averaged 5% overall in 2025.
With more than 20,000 movies and shows, Tubi is now the second-largest VoD catalogue in the UK, behind only Amazon Prime Video. European broadcasters are also expanding their libraries, particularly BVoD services in the big five European markets. TF1+ (France) and RTVE Play (Spain) grew their catalogues by 77% and 37% respectively.
This reflects the overall trend that saw SVoD catalogue growth lag behind AVoD in 2025. Apple TV led global SVoD services, with catalogue growth of 15%, driven primarily by original productions. While Apple TV’s overall library remains relatively small, this expansion makes it the fastest-growing major SVoD catalogue, ahead of other major international SVoD platforms including Amazon (12%), Paramount+ (12%), Disney+ (8%), and Netflix (4%).
“Looking ahead, free ad-supported platforms will continue expanding their catalogues, particularly in markets where AVoD and BVoD services are widely used, such as the US, UK, France and Türkiye. By comparison, although SVoD catalogue growth has been slower, this is changing. Growth is increasingly driven by collaboration with local broadcasters and a greater focus on local content, particularly for Netflix, Prime Video, and Disney+. This trend of content sharing to increase streamers’ share of local content will continue, with growth extending beyond Western Europe to a global scale”, said Tingting Li, Research Manager at Ampere Analysis.
