The group is present at Content Americas with three new productions that promise to make their mark this year, and are part of a content strategy where children are the most important.
Produced by Luis Cabrera and Ana Paula Carreira, from Miami
One of the most recognized children’s media groups in Latin America and the international market, El Reino Infantil was present once again at Content Americas to announce a new phase of expansion, with three original projects and strategic alliances that consolidate its global leadership with a digital-first approach.
The three projects include the animated series Wadoo, aimed at children aged 3 to 6, co-produced with Mediawan Kids & Family; Pili Pilota, developed in collaboration with CAKE Entertainment; and the series about Bartolito, one of the most beloved characters from Zenón’s Farm, with the incorporation of narrative “power-ups” that enhance learning and the experience.
The company, renowned for creating content that organically connects with digitally native audiences, is transforming its expertise in community, data, and production into emotional and expansive brands for new generations, platforms, and business partners.
With a vision focused on collaboration, creativity, and sustainable growth, the brand is positioning itself as a strategic partner for platforms, creators, brands, and distributors seeking to impact new generations.
“We take great care of our young audience,” Kuky Pumar, Founder & Chairman of El Reino Infantil, began in an interview with ttvnews at the event. “For over 10 years, when we realized we were becoming something so big, we started to feel the responsibility of shaping the childhoods of so many children.”
“That sense of responsibility has led us to ensure that all of El Reino’s content is supervised by educational psychologists,” added Felipe De Stefani, the new CEO of El Reino Infantil. “We have people who specialize in education because we’re very aware of the crucial stage of children’s psychomotor development. All of that is supervised, which means it’s super safe content on the platform.”
In this regard, Pumar emphasized how platforms like YouTube allow for curating and presenting specific content for these audiences. “YouTube gives you an incredibly powerful tool: the ability to analyze your metrics; to know what’s happening with your product and your audience: what the retention rate is, what content is most interesting, or what day is best to release it. It’s a lot of information that helps you refine your product and improve production.”
This commitment to children has helped the group maintain its leadership, offering high-quality content that parents can trust.
“In animation, the competition is absolutely fierce,” De Stefani emphasized. “One of the things about El Reino that is very commendable, and that truly makes Kuky a triumph, is having maintained its leadership position for 15 years. Because that’s not common on YouTube. On YouTube, you have to prove yourself against everything that’s out there every day. And I think one of the strengths of this company is that it has understood how to wisely structure a system that allows content to be informed by data. And that this provides leverage for open positions.”
